BMW Genius


In the know, and in your local BMW Centre.

At BMW, we understand that choosing a car can be overwhelming. Sometimes you just want answers without any sales talk.

That’s why our BMW Geniuses are there to talk to you about anything BMW. They know every piston, stitch and sensor on every model. Not only are they experts on technology, but also on the important questions such as “will my baby seat fit?” or “does it handle as well in the rain?”

Regardless of whether you already own a BMW, or think you might like to, your local BMW Genius is on-hand to help ensure your vehicle suits your needs and lifestyle. So, whatever you want to ask, they will be happy to talk you through the answers.

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BMW LOCAL GENIUS.In the know, and in your local BMW Centre.


To make an appointment with your local BMW Genius, please book online using the Retailer locator below. Simply enter your postcode and select your preferred BMW Centre. Alternatively, you contact your local BMW Centre directly.

Please note that not all BMW Centres currently have a Genius Online Booking System. If your local BMW Centre does not appear on the map below, please contact them directly to book an appointment, via the BMW Centre locator.

    “My BMW Genius was great from day one. He provided me with all relevant information, and went beyond expectations providing all sorts of useful tips. He was professional, humble and resourceful.”
    BMW Customer.
    “The BMW range is constantly growing and expanding, so it's great for our customers to have a contact who can help them learn about our products and make educated decisions. We also provide a secondary handover-style appointment after purchase known as a 'Genius Session'. This allows them to come back into BMW to learn more detailed features so that they can benefit further from their purchase.”
    Aidan Smith, BMW Product Genius, Barons Cambridge BMW.