Lifestyle collection

BMW LIFESTYLE AND SPORTS COLLECTIONS.

BMW LIFESTYLE AND SPORTS COLLECTIONS.

A NEW HOME (FOR NOW).

We are currently giving the BMW Shop a refresh. In the meantime, you can still browse the latest BMW Lifestyle and Sports range on the official BMW eBay and Amazon sites; or if you prefer,  by contacting your local BMW Centre. Enjoy browsing.

For more information, such as product returns details, simply visit our new BMW Shop page. If you want to be among the first to know when the new BMW Shop opens, simply register your interest and we’ll keep you up-to-date with the latest news.

Owning a BMW is more than just a purchase, it is a lifestyle statement. The BMW Sports and BMW Lifestyle collection of clothing and accessories will allow you to look your best on and off the road. Available to purchase directly through your local BMW Retailer or online at the BMW Shop.

Lifestyle Collection

WHAT CAN I BUY FROM THE BMW LIFESTYLE COLLECTION?

BMW Lifestyle is created to the same high standards that is put into the creation of BMW cars. Every product is made using contemporary designs, quality materials and love of detail, therefore you can expect to experience quality in every purchase made. Whether it is BMW clothing or accessories such as polo shirts, jackets, sunglasses or watches, BMW Lifestyle has it all. Also perfect as gifts.

    Sport Collection

    WHAT CAN I BUY FROM THE BMW SPORTS COLLECTION?

    Sport has always played a decisive role in the history of BMW, not only in motorsport, but in all areas where exceptional performance is rewarded. Our BMW Sports Collections, available to purchase online through the BMW Shop, will make you look your best, whether on the track, attending a motor race, going for a spot of sailing or hitting the golf course.

    BMW Collection

    The BMW Collection stands for modern, elegant and functional urban fashion. First-class and long-lasting quality meets timeless design. In a world of continuous development, the BMW Collection offers minimalist and intelligently designed products. Simplicity that is full of ideas and suits those who are always on the move.

    Read more
    BMW M Collection

    BMW M stands for precision, dynamics and sportiness. The BMW M Collection makes use of striking design elements from the BMW M vehicle world. Black as the dominant colour is complemented by red and gold – for an expressive BMW M look.

    Read more
    BMW Yachtsport Collection

    The involvement of BMW in international competitive yachting has a long tradition. This connection also gave rise to the BMW Yachtsport Collection. It presents functional and maritime design in White and Navy Blue. The distinctive feature is the compass, which can be found in many places in the Collection. This shows the longitude and latitude of the BMW Headquarters.

    Read more
    BMW M Motorsport Collection

    Superior, strong, assertive: the BMW M Motorsport Collection. Black and white are the basic colours and give the Collection a high-quality look. Systematic use of the BMW M stripes and strong black and white contrasts are essential elements of the new BMW M Motorsport Collection.

    Read more
    BMW Golf Collection

    The BMW Golfsport Collection makes reference to the involvement of BMW in international competitive golf. Design and precision go hand in hand here. The material, cut and details are distinguished by high functionality.

    Read more
    BMW Classic Collection

    The BMW Classic Collection is unmistakably oriented towards the great BMW legends of days gone by. The BMW Classic Collection with its modern interpretation of historic designs brings BMW history back to the present day.

    Read more