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BMW M CONCEPT NEUE KLASSE

Exquisite design meets exhilarating performance.

The new BMW M design language.

The BMW M Concept Neue Klasse debuts the new design language for high-performance vehicles – a bold preview of the next generation of electric BMW M models. Every design measure follows a clear principle: function, dynamism, precision and control.

BMW M Concept Neue Klasse exterior design sketch shown as a digital vehicle visualisation.

More than aesthetics.

“The new BMW M design language represents the cutting edge of the Neue Klasse – determined and focused. For me, this project is special because it brings the BMW M character into a new era. At BMW M, form consistently follows function. Every detail serves performance.”

Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse & BMW M.

Design that makes performance visible.

The bold exterior translates the new BMW M design language into a distinctive M DNA. Clean surfaces and functional motorsport-inspired details define its presence – streamlined, focused and purposefully geared towards performance.

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Front view of the BMW M Concept Neue Klasse featuring shark-nose front end and signature yellow headlights.

Iconic front.

The front reinterprets the BMW shark nose, giving the vehicle a focused presence. The motorsport-inspired front bumper and front splitter and striking M Yellow Lights create an unmistakable appearance. The V-shaped air outlet is designed to support airflow management for the fully electric drivetrain.

An interior designed for enhanced control.

The interior of the BMW M Concept Neue Klasse is consistently driver-focused. Streamlined design, clear functions and premium materials create a sense of focus – putting performance and control front and centre.

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Technology as a driving force.

Beyond design, the concept car showcases key technological approaches for the next generation. Advanced control technologies, new drivetrain concepts and connected systems show how driving dynamics, control and efficiency will continue to evolve.

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Advanced control at the core.

The new BMW M eDrive is based on BMW Gen6 Neue Klasse technology and was developed specifically for fully electric high-performance applications. Two drive units on the front and rear axles, four electric motors and the central control software M Dynamic Performance Control work together in the high-performance computer BMW's 'Heart of Joy' control platform – enabling integrated, individual wheel control of the drivetrain and braking system.

BMW M Concept Neue Klasse compared to first BMW M3 design evolution.

Following the tradition of BMW M.

For decades, BMW M has embodied a design philosophy where function and form work as one. The BMW M3 of the E30 generation became an early icon of this philosophy. The BMW M Concept Neue Klasse picks up this principle and reinterprets it for a new generation.

Design process insights.

Frequently asked questions about the BMW M Concept Neue Klasse.

Legal notice.

Note: The images and content show the concept car, which is not available for purchase.