BMW 1 Series, exterior

THE 1

SPORTS HATCH

THE 1

SPORTS HATCH

THE 1SPORTS HATCH


The BMW 1 Series has been redesigned to go beyond the journey and co-pilot your life. Boasting a 5-door design with a new sporty look and BMW TwinPower Turbo engines, it also comes with an enhanced digital eco-system that seamlessly merges your life into the driving experience. Add to this a boost in interior space, and you have a car that is open to amazing possibilities.
 

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HIGHLIGHTS.

BMW 1 Series in Misano Blue metallic, three-quarter front view driving.

DESIGN.

BMW 1 Series cockpit with M Leather steering wheel while driver’s door is open.

INTERIOR.

BMW 1 Series film with dynamic driving scenes.

DRIVING DYNAMICS.

BMW 1 Series being opened with a smartphone by means of Digital Key.

DIGITAL KEY.

The Parking Assistant of the BMW 1 Series including Reversing Assistant.

INNOVATIVE PARKING.

BMW 1 Series in Misano Blue metallic, three-quarter front view driving.

DESIGN.

From the large intakes at the front to the flowing silhouette and shoulders with a newly interpreted Hofmeister kink, the exterior of the BMW 1 Series embodies dynamism and driving pleasure with every detail and every precise line.

BMW 1 Series cockpit with M Leather steering wheel while driver’s door is open.

INTERIOR.

High-quality materials, ergonomically optimised equipment and pioneering technologies – the interior of the BMW 1 Series impresses not only with its high level of functionality but also with its premium character and generous sense of space.

BMW 1 Series film with dynamic driving scenes.

DRIVING DYNAMICS.

Powerful acceleration, agile handling and safe roadholding - the new BMW 1 Series makes every trip a highlight thanks to its capable engines and superb range of dynamic drive and suspension components.

BMW 1 Series being opened with a smartphone by means of Digital Key.

DIGITAL KEY.

Unlock and start your new BMW 1 Series with your Digital Key, kept on your smartphone*, or your Key Card, which can be shared with family and friends.

*Function is only available with selected Samsung models.

The Parking Assistant of the BMW 1 Series including Reversing Assistant.

INNOVATIVE PARKING.

Reversing Assistant helps the driver to exit parking spots and manoeuvre when space is limited.

EXPRESS YOURSELF.

The BMW 1 Series has evolved to a more expressive look and feel, and with this comes a new flowing silhouette that is complemented by a reimagined Hofmeister kink. Giving this athletic look a more refined touch are optional extras such as new 19-inch M Alloy wheels, a wide range of metallic paints including Storm Bay and Misano Blue, and extended lighting with BMW logo projection.
1 Series BMW in Misano Blue metallic, side view in a parking bay.
BMW 1 Series cockpit with M Sport seats, M Leather steering wheal and illuminated interior trim finishers.
1 Series BMW in Misano Blue metallic, three-quarter front view, parking at the roadside from a bird’s eye view.
The all-new BMW 1 Series M135i from a rear view, parking in front of a residential building.
Ergonomically shaped M Sport seats in the BMW 1 Series with contrast stitching and integrated headrest.
Side rear view of the BMW 1 Series with a distinctively shaped Hofmeister kink.
1 Series BMW in Misano Blue metallic, three-quarter front view, parking at the roadside from a bird’s eye view.

1 Series BMW in Misano Blue metallic, side view in a parking bay.

The all-new BMW 1 Series M135i from a rear view, parking in front of a residential building.

BMW 1 Series cockpit with M Sport seats, M Leather steering wheal and illuminated interior trim finishers.

Ergonomically shaped M Sport seats in the BMW 1 Series with contrast stitching and integrated headrest.

Side rear view of the BMW 1 Series with a distinctively shaped Hofmeister kink.

EXPLORE THE BMW 1 SERIES.

BMW 1 Series

THE BMW 1 SERIES.