BMW Genius BMW Genius

BMW GENIUS.

In the know, and in your local BMW Centre.

At BMW, we understand that choosing a car can be overwhelming. Sometimes you just want answers without any sales talk.

That’s why our BMW Geniuses are there to talk to you about anything BMW. They know every piston, stitch and sensor on every model. Not only are they experts on technology, but also on the important questions such as ‘will my baby seat fit?’ or ‘does it handle as well in the rain?’

Regardless of whether you already own a BMW, or think you might like to, your local BMW Genius is
on-hand to help ensure your vehicle suits your needs and lifestyle. So, whatever you want to ask, they will be happy to talk you through the answers.

To make an appointment with your local BMW Genius, please contact your local BMW Centre. Alternatively, simply drop in for a coffee and a chat.

Coffee Cup

"My BMW Genius was great from day one. He provided me with all relevant information, and went beyond expectations providing all sorts of useful tips. He was professional, humble and resourceful."

BMW Customer.

BMW Genius Car Bonnet

"The BMW range is constantly growing and expanding, so it's great for our customers to have a contact who can help them learn about our products and make educated decisions. We also provide a secondary handover-style appointment after purchase known as a 'Genius Session'. This allows them to come back into BMW to learn more detailed features so that they can benefit further from their purchase."

Aidan Smith, BMW Product Genius, Barons Cambridge BMW.

BMW Genius with customers BMW Genius with customers

How do I book an appointment?

Booking an appointment with your local BMW Genius is simple. You can visit your local BMW Centre's website, contact directly via telephone or drop by for a chat in person.