BMW Individual BMW Individual

ELEVATE EVERY MOMENT

THE BMW LUXURY CLASS

The ultimate driving experience is not achieved through broad strokes or clever shortcuts; it requires attention to detail and unwavering commitment to perfection. Every element, every choice, and every moment must be thoroughly considered and then elevated to its most refined state. This is the inspiration and driving force behind Bayerische Motoren Werkes – BMW’s most elegant range of driving machines.

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HANDCRAFTED ELEGANCE

To ensure a truly elegant experience, the dedicated team behind BMW’s luxury class brings together a symphony of textures and handcrafted materials. Whether it’s plush Italian leather, or the opulence of the CraftedClarity Glass Application which can be found on the gear lever and other driver controls, each and every detail is meticulously selected and arranged to evoke rich feelings of joy throughout the journey. For the more discerning traveller, BMW Individual offers an extra layer of personalisation, with bespoke paintwork, upholstery and interior trims.

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PIONEERING SOULS

BMW has elevated the concept of luxury driving by merging traditional marks of quality with the latest innovations. Inspired by the pioneers and the adventurous spirits who demand more from every moment, intuitive systems now seamlessly connect the driver with the vehicle to fuel greater possibilities. Through technology, the journey has now evolved into the ultimate stage.

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A TRUE MASTERPIECE

The 7, The 8 and The X7, each in their own way, represent the very epitome of driving excellence. At the heart of this is the impressive range of BMW TwinPower Turbo engines. However, it is the suite of performance enhancing features that harness and convert the raw power into pure driving pleasure. This perfect balance of forces, found in every part of the journey, delivers peerless performance and, in each case, a true driving masterpiece.

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A CLASS ABOVE

To maintain its position as a leader in progressive luxury, BMW goes beyond traditional thinking to create a new class of driving – where the journey itself is the destination. This higher-level experience is shaped by understanding emotional wants and personal needs. This finds itself in every detail and inspires extravagances such as best-in-class entertainment systems and luxurious cabin spaces, which come fitted with massage seats and other exclusive touches.

EXPLORE BMW’S LUXURY RANGE