Various BMW M models with different paints in V formation

BMW INDIVIDUAL.

STYLE AGAINST ORDINARY.

You opt for style and not for conventions. And you love the unexpected every bit as much as the unique. Why not show it? With a BMW that matches your preferences exactly. With BMW Individual you emphasise your character in an exclusive way. Whether it be with a fascinating paint finish, an impressive full leather upholstery or perfectly coordinated, high-quality details. Stand out from the crowd with your own personal style and set individual accents on the exterior and in the interior that instantly catch the eye. After all, style is also a question of character.

Read more
BMW INDIVIDUAL.STYLE AGAINST ORDINARY.

    FREEDOM OF DESIGN HAS A NAME.

    The exclusive way to display character: experience fascinating works of art, perfect editions and inspiring BMW Individual equipment features – and explore the many and varied opportunities of BMW Individual through selected examples.

    Read more
    BMW M3 Saloon G80 2021 BMW Individual Verde Mantis three-quarter and BMW M3 Saloon G80 2021 BMW Individual Mint Green face front to front in cutaway close-up bird's-eye view

    BMW INDIVIDUAL PAINT FINISHES: A VERSATILE EXPRESSION OF YOUR PERSONALITY.

    Give your creativity free rein: with BMW Individual, you have the choice of more than 100 fascinating paint finishes – for the exclusive design of your very personal BMW. From Macau Blue to Lime Rock Grey. From Fire Orange to Frozen Black. No matter whether matt or metallic, impressive or flamboyant – all finishes inspire with their perfect brilliance and spectacular depth of colour. The result is that the first-class quality of our paint finishes places the spotlight on your vehicle from every angle. Regardless of whether it’s in front of your home, on a winding road in the Alps or a palm-lined boulevard on the Riviera. In any case, style and plenty of character are assured.

    BRILLIANT METALLIC STYLE.

    BMW M4 Competition Coupé G82 2021 BMW Individual Thundernight metallic three-quarter front view in section from above close-up

    Gleaming prospects for a powerful performance. Metallic paint finishes from BMW Individual perfectly showcase the distinctive contours of your BMW by refracting the light, and especially so in the sun. You can also marvel at the unique shimmering effects created by the changing incident light in combination with the spectacular deep shine. Numerous expressive colours give your BMW that certain something – in keeping with your own personal style.

    FASCINATING MATT LOOK.

    BMW M4 Competition Coupé G82 2021 Frozen Dark Grey metallic standing front view in section from above close-up

    Make your BMW even more eye-catching: with matt paint finishes from BMW Individual. They emphasise the athletic and powerful design language of your vehicle with authority while at the same time giving it an ultra-modern look. And the best part of all: matt paint finishes showcase the thrilling interplay between precisely sculpted surfaces in nearly all lighting conditions – and, in doing so, create maximum expression in every detail.

    BMW Individual is the exclusive individualisation range from BMW M allowing you to achieve a surprisingly independent effect and at the same time a maximum expression
    Markus Flasch, Chief Executive Officer, BMW M GmbH

    BMW INDIVIDUAL PAINT FINISHES FOR BMW X MODELS.

    Four different BMW X models in block formation on a country road

    With the exclusive and high-quality BMW Individual paint finishes you can give selected X models a very special look. Whether especially bright in the colours Atlantis, Daytona Violet or Java Green or preferably fascinatingly matt in Frozen Black or Frozen Marina Bay Blue, simply adapt the sporty exterior to your individual preferences – and treat your Sports Activity Coupé or Sports Activity Vehicle to an even more personal, dynamic or exclusive appearance. Interested? The BMW Individual Visualiser allows you to get a first informative impression.

    BMW M4 Competition Edition x KITH with BMW Individual full Merino leather upholstery in Black and M Carbon bucket seats in M Tricolour

    BMW INDIVIDUAL LEATHER UPHOLSTERIES: OUTSTANDING INNER VALUES.

    Express your style. And do it with finesse. Choose the immaculate BMW Individual fine-grain Merino leather. It turns the interior of your BMW into an exclusive and equally personal statement. And the best part of all is that BMW Individual offers you an impressively large range of materials, colours and combinations. The varied selection of exclusive leather upholstery options allows you to design your BMW down to the finest detail fully in line with your preferences.

    BMW Individual enables our customers to swim against the tide with absolute style, rise above current standards while fully expressing their very own character at the same time.
    Lothar Schupet, Head of Customer Advisory, BMW M Brand Management
    BMW Individual fine-wood trim 'Fineline' Black with aluminium inserts close-up

    BMW INDIVIDUAL INTERIOR TRIMS: THE PERFECT FINISH.

    A real eye-catcher extending beyond the surface: with the impressive interior trim finishers from BMW Individual, you set especially exclusive, sporty or luxurious accents in the interior of your BMW. Fully in keeping with your taste and matching the character of your vehicle. At the same time all trim finishers have one thing in common: They all come from the very best materials, undergo perfect further processing and inspire with an excellent surface finish. Set intriguing contrasts in the interior of your BMW or achieve matching effects between both the interior and accent trim finishers and the leather upholstery.

    BMW Individual M Shadow Line headlights close-up
    BMW Individual door sill finisher BMW M Town close-up
    BMW M5 Saloon M kidney grille M high-gloss Shadow Line