BMW Luxury

ELEVATE
EVERY
MOMENT.

THE BMW LUXURY CLASS.


The ultimate driving experience is not achieved through broad strokes or clever shortcuts; it requires attention to detail and unwavering commitment to perfection. Every element, every choice, and every moment must be thoroughly considered and then elevated to its most refined state. This is the inspiration and driving force behind Bayerische Motoren Werkes – BMW’s most elegant range of driving machines.
 

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ELEVATE<br>EVERY<br>MOMENT.THE BMW LUXURY CLASS.

    HANDCRAFTED ELEGANCE.

    To ensure a truly elegant experience, the dedicated team behind BMW’s luxury class brings together a symphony of textures and handcrafted materials. Whether it’s plush Italian leather, or the opulence of the CraftedClarity Glass Application which can be found on the gear lever and other driver controls, each and every detail is meticulously selected and arranged to evoke rich feelings of joy throughout the journey. For the more discerning traveller, BMW Individual offers an extra layer of personalisation, with bespoke paintwork, upholstery and interior trims.
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    A TRUE MASTERPIECE.

    The 7, The 8 and The X7, each in their own way, represent the very epitome of driving excellence. At the heart of this is the impressive range of BMW TwinPower Turbo engines. However, it is the suite of performance enhancing features that harness and convert the raw power into pure driving pleasure. This perfect balance of forces, found in every part of the journey, delivers peerless performance and, in each case, a true driving masterpiece.

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    PIONEERING SOULS.

    BMW has elevated the concept of luxury driving by merging traditional marks of quality with the latest innovations. Inspired by the pioneers and the adventurous spirits who demand more from every moment, intuitive systems now seamlessly connect the driver with the vehicle to fuel greater possibilities. Through technology, the journey has now evolved into the ultimate stage.

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    PIONEERING SOULS.

    A CLASS ABOVE.

    To maintain its position as a leader in progressive luxury, BMW goes beyond traditional thinking to create a new class of driving – where the journey itself is the destination. This higher-level experience is shaped by understanding emotional wants and personal needs. This finds itself in every detail and inspires extravagances such as best-in-class entertainment systems and luxurious cabin spaces, which come fitted with massage seats and other exclusive touches.
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    EXPLORE BMW'S LUXURY RANGE.

    BMW 7 Series

    Far more than just a status symbol, it’s a statement of intent. Precise, dynamic and sculpted: quintessential BMW design cues give the BMW 7 Series an authoritative presence from every angle, both in short or long wheelbase form.

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    BMW 8 Series Coupé

    Sleek and narrow headlights, athletic contours and a new double-bubble roofline give the BMW 8 Series Coupé a rare presence that is both utterly luxurious and remarkably sporty. Discover BMW’s first-ever luxury sports car.

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    BMW 8 Series Convertible

    The BMW 8 Series Convertible, showcased in Dravit Grey, is an elegant racer with a flamboyant edge. The powerful 8-cylinder engine and sporty silhouette are now even more alluring thanks to a stylish soft-top roof, which opens in only 18 seconds and is ready to transform the journey. If a four-person luxury sports car is on the bucket list, the BMW 8 Series Convertible is an obvious choice.

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    BMW 8 Series Gran Coupé

    Beautifully considered proportions, luxury interiors and power TwinTurbo Power engines combine perfectly to create BMW's most versatile sports car, the BMW 8 Series Gran Coupé.

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    The BMW X7

    Luxury gets adventurous with the BMW X7 Sports Activity Vehicle (SAV). Oozing extravagance and refinement, it takes the familiar and impressive X model confidence and infuses it with pure opulence. Designed to elevate every moment of the journey, discover a new echelon of driving pleasure.

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    The BMW M8 Competition Coupé

    The first-ever BMW M8 Competition Coupé is the making of an icon. Forging together BMW’s vision of luxury with race-track performance, a new breed of driving experience has been created and the results are stunning.

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    The BMW M8 Competition Convertible

    Introducing the first-ever M8 Competition Convertible. Offering the very best of BMW luxury driving combined with stunning race-track performance, it’s the Ultimate Driving Machine for all occasions and has uncompromised presence and power to transform any journey.

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    The BMW M8 Competition Gran Coupé

    Enjoy the very best of BMW M and BMW Luxury in one amazing driving experience with the BMW M8 Competition Gran Coupé.

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