BMW Luxury

ELEVATE EVERY MOMENT

THE BMW LUXURY CLASS

ELEVATE EVERY MOMENT

THE BMW LUXURY CLASS

ELEVATE EVERY MOMENTTHE BMW LUXURY CLASS


The ultimate driving experience is not achieved through broad strokes or clever shortcuts; it requires attention to detail and unwavering commitment to perfection. Every element, every choice, and every moment must be thoroughly considered and then elevated to its most refined state. This is the inspiration and driving force behind Bayerische Motoren Werkes – BMW’s most elegant range of driving machines.
 

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HANDCRAFTED ELEGANCE

To ensure a truly elegant experience, the dedicated team behind BMW’s luxury class brings together a symphony of textures and handcrafted materials. Whether it’s plush Italian leather, or the opulence of the CraftedClarity Glass Application which can be found on the gear lever and other driver controls, each and every detail is meticulously selected and arranged to evoke rich feelings of joy throughout the journey. For the more discerning traveller, BMW Individual offers an extra layer of personalisation, with bespoke paintwork, upholstery and interior trims.
BMW Luxury
BMW Luxury
BMW Luxury
BMW Luxury
BMW Luxury

BMW Luxury

BMW Luxury

BMW Luxury

BMW Display

A TRUE MASTERPIECE

The 7, The 8 and The X7, each in their own way, represent the very epitome of driving excellence. At the heart of this is the impressive range of BMW TwinPower Turbo engines. However, it is the suite of performance enhancing features that harness and convert the raw power into pure driving pleasure. This perfect balance of forces, found in every part of the journey, delivers peerless performance and, in each case, a true driving masterpiece.

BMW Engine

PIONEERING SOULS

PIONEERING SOULS

BMW has elevated the concept of luxury driving by merging traditional marks of quality with the latest innovations. Inspired by the pioneers and the adventurous spirits who demand more from every moment, intuitive systems now seamlessly connect the driver with the vehicle to fuel greater possibilities. Through technology, the journey has now evolved into the ultimate stage.

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A CLASS ABOVE

To maintain its position as a leader in progressive luxury, BMW goes beyond traditional thinking to create a new class of driving – where the journey itself is the destination. This higher-level experience is shaped by understanding emotional wants and personal needs. This finds itself in every detail and inspires extravagances such as best-in-class entertainment systems and luxurious cabin spaces, which come fitted with massage seats and other exclusive touches.
BMW Luxury
BMW Luxury
BMW Luxury
BMW Luxury

BMW Luxury

BMW Luxury

EXPLORE BMW'S LUXURY RANGE

BMW 7 Series

Far more than just a status symbol, it’s a statement of intent. Precise, dynamic and sculpted: quintessential BMW design cues give The 7 an authoritative presence from every angle, both in short or long wheelbase form.

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BMW 8 Series Coupé

Sleek and narrow headlights, athletic contours and a new double-bubble roofline give the new BMW 8 Series a rare presence that is both utterly luxurious and remarkably sporty. Discover BMW’s first-ever luxury sports car.

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BMW 8 Series Convertible

The new BMW 8 Series Convertible, showcased in Dravit Grey, is an elegant racer with a flamboyant edge. The powerful 8-cylinder engine and sporty silhouette are now even more alluring thanks to a stylish soft-top roof, which opens in only 18 seconds and is ready to transform the journey. If a four-person luxury sports car is on the bucket list, The 8 Convertible is an obvious choice.

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The BMW X7

Luxury gets adventurous with the new BMW X7 Sports Activity Vehicle (SAV). Oozing extravagance and refinement, it takes the familiar and impressive X model confidence and infuses it with pure opulence. Designed to elevate every moment of the journey, discover a new echelon of driving pleasure.

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