HOW LONG WE KEEP YOUR PERSONAL INFORMATION FOR.

We retain your information only as long as is necessary and only for the purpose for which we obtained them.  We restrict access to your information to only those persons who need to use it for the relevant purpose. 

Our retention periods are based on business needs and your information that is no longer needed is either irreversibly anonymised or destroyed securely. 

Use for marketing: 

  • We retain your personal information for as long as is necessary, but only for the relevant purpose that we collected it for. For example, if you have obtained finance for the purchase of a vehicle through BMW FS, we will retain your personal data for the life of your finance product, so that towards the end of that period we can get in touch with you about your options at the end of the finance term.

Use to perform a contract: 

  • In relation to your information used to perform any contractual obligation with you we may retain that data whilst the contract remains in force plus six years to deal with any queries or claims thereafter.

ConnectedDrive and Connected App: 

  • We set out how long we retain Vehicle Location Information [and Device Information] in relation to each service in the relevant service descriptions.

Where claims are contemplated: 

  • In relation to any information where we reasonably believe it will be necessary to defend or prosecute or make a claim against you, us or a third party, we may retain that data for as long as that claim could be pursued.