Achieving the exceptional is our philosophy at BMW Individual. The scrupulous selection of the highest quality materials combine with our expert techniques and hand-crafted excellence to achieve supreme levels of craftsmanship. From the absolutely flawless hides selected for our fine-grain Merino leather to custom handstitched embroidery and iridescent exterior paint finishes, all of the BMW Individual options breathe your personality and style into your BMW.
The exterior colour should please the senses and let your personality shine through. Every BMW Individual paint finish accentuates the character of the vehicle and embodies a commitment to style and exclusivity. With shades covering the entire colour spectrum, they delight the eye with their brilliant colours, iridescent effects, matt finishes or liquid metal appearance - ensuring that your BMW stands out from the crowd.
BMW Individual offers countless combinations of colours, textures and materials so you can refine the interior of your vehicle to even the most exacting requirements. Fine grain Merino leather exudes comfort and luxury whilst a range of unique interior trims are fashioned from the finest, perfectly grained wood to crown an elegant and harmonious finish.