By replying #YesBMW, you grant BMW UK & the BMW Group of Companies the right to use your Content for any lawful commercial purpose as long as BMW UK would like, including on any social media platform, BMW website, in advertising, and in the promotion of BMW UK’s products or services regardless of the media used.

BMW support the content you created but there are occasions when things need to change, so you also agree that BMW UK may edit, change or alter your Content as it deems necessary, all without payment of any compensation to you or a third party.

You also agree that you do not have any right to review or approve the finished product or advertising copy, or have any right of attribution, and you agree that you may not subsequently withdraw your permission for BMW UK to use your Content.

Furthermore, you agree that BMW UK & the BMW Group of Companies’ subsidiaries, affiliates, agents, employees, representatives, assigns, licensees, and anyone else acting on behalf of BMW UK, or with BMW UK’s permission, also has the right to use the Content as provided in these Terms and Conditions.

By replying #YesBMW, you grant BMW UK permission to use your Content and also confirm that (1) you are the owner of the Content you have provided, including all ideas, images, text, and intellectual property rights within the Content, including, copyrights, trademark rights, patent rights, publicity rights, and privacy rights, or if you are not the owner of such rights, you have already obtained permission from the owner of such rights and have the authority to grant BMW UK permission to use the Content as provided in these Terms and Conditions; (2) BMW’s use of your Content as provided herein will not infringe on the intellectual property rights, publicity rights, or privacy rights of any third party, or require the payment of any compensation to any third party; (3) nothing in the Content you provided is likely to be considered defamatory, obscene, or threatening to any third party; (4) you have the right to enter into this agreement in your own name.

If you wish to withdraw the consent at a later date for your content to be used, please send an email to with the subject line ‘Content Usage Withdrawal’, along with your contact details and a copy of the image attached that you wish to withdraw consent for.

You hereby release BMW UK & the BMW Group of Companies from any claims related to use of the Content as permitted herein, whether in existence today or in the future, including, without limitation, all rights, demands and/or liabilities regarding invasion of privacy, copyright infringement, violation of the rights of publicity and privacy, moral rights and/or breach of confidentiality.

By replying #YesBMW you acknowledge and agree that you have read, understand, and agree to the above Terms and Conditions.

The full BMW privacy policy is located here.

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