ROAD TO COACHELLA WITH BMW i AND KHALID.

BMW i was once again one of the official partners of the Coachella Valley Music and Arts Festival in 2019. For the last two years, BMW i has built up to the festival on social media with #roadtocoachella and has showcased a unique Coachella design for its BMW i models.

This year, the striking look featuring flames and the image of a wolf was inspired by the current album cover of global superstar Khalid.

‘I love road-tripping, hopping in my car and driving back home to El Paso is 12 hours each way from LA. To me, BMW, especially BMW i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music. I love making music that you can crank up and drive to with the windows down’, says Khalid.

Unique Coachella design for BMW i models inspired by Khalid.

Khalid inspired the festival fleet of vehicles for BMW i based on the cover of his new album ‘Free Spirit’. The Road to Coachella embodies the Free Spirit mentality of a fun road trip with friends to one of the greatest music festivals.

"The variety of live concerts at Coachella Festival is a great playground for creativity...Innovation and inspiration are the values that BMW i shares with the iconic festival, making it an ideal partner. We look forward to working with the festival and Khalid, one of the most exciting artists of contemporary soul music and a passionate BMW driver“, says Stefan Ponikva, Head of BMW Brand Experience Shows & Events.

Road to Coachella with BMW i and Khalid.

Some of the best-known international names travelled to the venue with BMW i, a day before the festival began, to experience the design of the BMW i Coachella fleet for themselves and to explore Palm Springs.

Share this article