BMW Connected

BMW UK

BMW INTELLIGENT PERSONAL ASSISTANT.

Connected to your world.

“Hello, BMW. Who are you?” Wouldn’t it be incredible if your BMW acted like your personal assistant? Communicate in a new and easy way with your car using the BMW Intelligent Personal Assistant. It knows you, learns your behaviours to get better every day and helps out whatever the situation. It can explain everything about your car and help you get better acquainted with your BMW. You can even assign your own personal activation word.

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Car expert.

With the BMW Intelligent Personal Assistant, few questions will go unanswered. This service provides you with the support of the ultimate car expert. Whatever you want to know about your BMW and whenever you need help, it will be there for you. You can learn even more about the features of your vehicle, and it knows everything about the overall status and service needs of your BMW.

All it takes is a quick “Hey BMW, drive home” and it will find your way home, or a “Hey BMW, I am hungry” for a restaurant recommendation – even one with the best reviews, if you like. It allows you to be productive while on the road, reading out your emails or quickly finding your favourite music.

Natural interaction.

The BMW Intelligent Personal Assistant – simply start talking to it. This is the very soul of your BMW, ready to help you at all times. To interact with the assistant, you don’t need to press a button or wait for a confirmation tone. Simply start talking as you normally would, without pausing. For example: “Hey BMW, who are you?” Or perhaps you would like to give the assistant a different name? If so, say: “Hey BMW, change the activation word.”

My Assistant.

Understanding your needs and providing the best support at all times – that’s what makes the BMW Intelligent Personal Assistant so unique. All it takes is a quick “Hey, BMW. Drive home!” and it will find your route, or “Hey, BMW. I’m hungry!” for a convenient restaurant recommendation – even one with the best reviews, if you like. It allows you to be productive while on the road, reading out your emails or quickly finding your favourite music.

In-Car Experiences.

Your BMW will take care of you. It invigorates you when you’re tired, relaxes you after a stressful day and adapts your vehicle’s interior to perfectly suit your mood. With In-Car Experiences, which include the Caring Car Programmes and Experiences Modes, your vehicle will make sure you feel your best.


“The BMW Intelligent Personal Assistant will take you onto a journey into a new era of intelligent multi-modal digital experiences.”

Dieter May, Senior Vice President Digital Products and Services