The BMW 7 Series Saloon Design The BMW 7 Series Saloon Design


Powerful yet understated.

The new BMW 7 Series combines technological innovation and precision engineering with visionary design. Powerful yet understated, dynamic yet elegant, crafted from the most luxurious materials, it’s a completely new experience that’s unmistakably BMW.

Design of the BMW 7 Series Saloon.

Stunning. From every angle.

The forward thinking design of the new BMW 7 Series exudes character. A reassuringly muscular stance. Beautifully precise lines. It all speaks of engineering excellence and distinctive elegance.

BMW 7 Series Saloon

Leading from the front.

The classic kidney grille surges forward, marking the 7 Series out as unmistakably BMW. For the first time, the Hofmeister kink is seamlessly incorporated into the window outline, while chrome-plated trim adds a sophisticated edge.

BMW 7 Series Saloon Rear

Unmistakable from the back.

A double crease creates decisive lines, accentuating the 7 Series’ extended body. Its exhaust pipes are discreetly integrated into the bumper. And like the rear lights above them, they’re visually linked by a precise line or optional chrome bar, underscoring the 7 Series’ low centre of gravity.

BMW 7 Series Saloon Rear Passenger

Make an entrance.

As soon as you open the door of the new BMW 7 Series, you’ve arrived. Whichever seat you occupy, a symphony of ambient mood lighting, hand-crafted materials, spacious design and groundbreaking technology leads to an unprecedented atmosphere of comfort and wellbeing.