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Exclusivity comes in many forms.

BMW Owner Exclusives gives you the opportunity to enjoy a wide selection of unique offers and opportunities. These range from experiencing exclusive BMW content and news before anyone else to accessing special benefits at a range of prominent annual events.

Simply sign up or log in to MyBMW. Click the button below to sign up and look forward to receiving more exclusive invitations and opportunities.

BMW Owner Exclusives.

BMW Magazine.
From the point at which you become a BMW Owner, you will enjoy four complimentary editions of our bi-annual printed magazine, Driven. Driven features the latest news from BMW, as well as relevant and interesting articles from around the world. You can also download the app, so you can stay up to date wherever you are.
MotorSport Vision Driving Experience Discount.
Receive 10% discount on selected MSV driving experiences at some of the UK’s best race tracks, such as Brands Hatch and Oulton Park. Options include the BMW M3 Master experience, featuring up to 30 minutes of driving time in the class-leading M3, with expert instruction and a high speed passenger ride.
BMW Emergency Service.
BMW Emergency Service provides assistance for motoring emergencies, and comes with a comprehensive range of benefits, including car hire, roadside assistance, vehicle recovery and redelivery.
BMW PGA Championship.
BMW Owners enjoy a number of exclusive benefits at the annual championship held on the prestigious Wentworth estate. This includes access to the BMW Owners’ Lounge where you can relax with a complimentary drink, and onsite parking, reserved solely for BMW Group vehicles. Find out more here.
BMW Service While You Fly.
If you’re planning a flight, have a BMW Trained Technician fully service your car while you’re away. Just bring your BMW to one of our participating BMW Centres next time you fly from one of their surrounding airports.
Sign up and Login to MyBMW, a personalised online area where you can view the latest BMW Owner Exclusives and save your bespoke BMW configurations.
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