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BMW Brand Protection


Reputable online platforms such as Amazon, eBay, Facebook and Gumtree are exploited by counterfeiters to sell products to unwitting customers. 
Checking the authenticity of a product online is almost impossible and counterfeit sellers will often use generic stock images to deceive customers into believing they are buying the real deal.

Counterfeiting in the world of e-commerce

As we move towards a more digital world, sellers of counterfeit products currently enjoy the anonymity behind online marketplaces and social media platforms.

What is Intellectual Property?

The protection of intellectual property means the protection of creativity. It covers everything from original plays and novels to inventions and company identification marks. There are different types of intellectual property:
A trademark is any 'sign' which can distinguish the goods and services of one trader from those of another. Without the consent of a trademark owner, a third party cannot use the registered trademark or a similar mark on goods or services.
Many products are instantly identifiable thanks to their design – just by looking, customers know straight away who the manufacturer is. BMW has legally protected certain product designs such as headlights and wheel rims.
Is the term used to describe the rights that creators have over their literary and artistic work. Works covered by copyright range from books, music, paintings, sculpture and films, to computer programs, databases, advertisements, maps and technical drawings.
A patent is an exclusive right granted for an invention.
In the UK, counterfeiting is considered a criminal offence. Those with any involvement in the manufacture, distribution or selling of counterfeit BMW Group products run the risk of prosecution. This can be done via civil action by BMW directly, and/or via law enforcement which may mean a criminal prosecution.

Why you should care about counterfeiting


Protect yourself and make a stand by rejecting counterfeit goods

Customers in the UK can purchase Genuine BMW Parts and Accessories via BMW’s Approved Retailer Network or from BMW Direct, our official eBay and Amazon stores.
Before buying goods online take a moment to:
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