Cookies disabled Find out more
Cookies on the BMW UK website
We use cookies to ensure that we give you the best experience on our website and to improve the relevance of our communications with you. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on the BMW UK website. However, if you would like to, you can change your cookie settings at any time. You can find detailed information about how cookies are used on this website by clicking on ‘Find out more’. Find out more
BMW Brand Protection


Fake products, real threats.

Product piracy, from spare parts to accessories and lifestyle merchandise, seriously affects the automotive industry. What first appears to be a bargain often proves to be an inferior quality imitation. Counterfeit BMW products have far-reaching consequences and can damage the values we stand for.
In order to protect our brand, we have a Brand Protection team which works in conjunction with customs, law enforcement, detective agencies and law firms to tackle the growing problem of counterfeit goods. We believe counterfeiting can only be tackled efficiently if we work together as a team.

The global counterfeit issue

The impact of counterfeiting


BMW parts most commonly counterfeited

Multimedia content activeMultimedia content inactive