The evidence is irrefutable – the levels of CO2 in the atmosphere are increasing, resulting in a warming world, with changes to the climate that are only just beginning. It’s time for a new approach to motoring that comprehensively reduces the CO2 emissions associated with driving.
As a result, at BMW we’ve been exploring multiple ideas around reduced emissions and mobility for many years, some based around car technologies, others around changes to urban car use itself. Governments too have been looking to change behaviour and attitudes to motoring; there are clear tax incentives to owning a low emissions vehicle and the lower cost per mile of electric power vs. a traditional combustion engine can be substantial.
The BMW i3 brings emission-free electric motoring into the 21st century, and we are evaluating a range of other technology and platforms. At the forefront is BMW iPerformance, our range of plug-in hybrid models.