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Buy Your BMW Online




Step one: where you make all of the important choices. You can select your perfect model online and build your BMW from the engine up. Alternatively, make the decision even easier and speak to a BMW Genius, or pick from a selection of pre-built vehicles.


Step two: To make sure every step of buying your BMW online is an easy and stress-free experience, you’re given the option to select exactly which of our nationwide BMW Centres is best for you. If you want to organise a test drive, need the intimate vehicle knowledge of a BMW expert, or would simply like to put a face to the name you have been chatting to online, we’re with you every step of the way at your local BMW Centre.


Step three: Here, you select exactly how you want to buy your BMW. You can use the BMW finance calculator to organise a monthly payment plan, look at BMW trade-in options as well as organise a credit check. Or, pay without finance with an initial deposit, calculated by us. The best part? You can do this all online, over the phone or at your local BMW Centre.

BMW Genius Picks.

BMW M140i 5-door Sports Hatch.

Finished in Sunset Orange metallic paint
with 18" M Double-spoke light alloy wheels
in Ferric Grey.


BMW 420d M Sport Gran Coupé.

Finished in Snapper Rocks Blue exterior paint
with 18" M Star-spoke alloy wheels.


BMW 540i xDrive M Sport Saloon.

Finished in Bluestone exterior paint
with 19” M Double-spoke alloy wheels.


What are the benefits of buying online?

  • The choice is yours


    We want you to build the car you want; one that fits your lifestyle, taste and needs. The car that you build from start to finish, the car that is yours even before it rolls in to the BMW Centre, is the one that brings you the best driving experience.
  • A simple experience


    You don’t get an easier experience than building, clicking and buying your BMW from the comfort of your living room. Whether you’re building your BMW from scratch or selecting a pre-built vehicle, the options are endless and the experience hassle-free.
  • Try before you buy


    Just because you’re buying your BMW online, doesn’t mean the experience of test driving is forgone. Whether you’re undecided on a particular model or engines, or have your mind made up, you can request a test drive at your local BMW Centre.
  • The Genius touch


    Buying a car online doesn’t mean you’re on your own. At any point during the process of buying your BMW online, you can get in touch with a BMW Genius to ask any questions. It may be as simple as whether the baby seat will fit, or complicated as which ConnectedDrive feature comes with your car. Meaning, you can get all the answers you want, without the sales talk.
  • You hold the keys


    Building your new BMW online means you have complete control – you hold the keys each step of the way. So, hopefully there won’t be any surprises or disappointment, just the car you built.

Don’t just take our word for it.

“Service was great – started the process online which was simple then moved onto dealership – also great! ….Very easy!”

BMW 1 Series Customer via Dick Lovett Bristol Ltd. 

"I built the car online then finished it off in store - very easy. Really satisfied. A great purchase experience."

BMW 4 Series Customer via Williams Rochdale.


Question: If I buy a car online, can I test drive it?
Answer: Yes, of course. Once you have built your preferred BMW online and registered, you can then arrange a test drive at your nearest BMW Centre. 
Question: How do I access my account?
Answer: Click on the link below to log in and get started or pick up from where you left.
Question: Can I buy a car online with finance?
Answer: Yes, of course. There are a range of finance options available, tailored to you and your lifestyle. Simply build the car of your choice online using the BMW configurator and explore the options available or speak to your nearest BMW Centre.  

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