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No two lives are the same. Just like your BMW Individual.

Choose your BMW and select from among the many BMW Individual options to express your personality.

BMW 3 Series.

There is plenty to discover. The BMW 3 Series has been a class leader for more than 40 years, and is more representative of passion than ever before. With the BMW Individual Collection, you can add the dimension of exclusivity. The range offers you numerous equipment options to turn both the Saloon and Touring into an expression of your personal style.

BMW 4 Series.

Aesthetics in motion. Compelling exclusivity. This is what unifies the new BMW 4 Series and BMW Individual. The elegant equipment details of the BMW Individual Collection are available for all BMW 4 Series bodystyles, enabling you to create a car that is as individual as your imagination.

BMW 5 Series.

Expressive, stylish, versatile. The BMW 5 Series combines these attributes to perfection, to create a truly outstanding car. The equipment options available as part of the BMW Individual Collection are the ideal way to further enhance the car’s unique character through an expression of your own personality.

BMW 6 Series.

A perfect expression of pure dynamism. The BMW 6 Series and BMW Individual are both designed to appeal to all the senses. The equipment details available as part of the BMW Individual Collection realise this ambition, adding impressive flair to the Coupé, Convertible or Gran Coupé.

BMW 7 Series.

Presence without seeking attention. The BMW 7 Series makes an impression – both in its details and seen as a whole. With the BMW Individual Collection, the BMW 7 Series becomes an expression of unique elegance, signalling your personal identity. The comprehensive BMW Individual range leaves practically no desire unfulfilled.

BMW X Series.

Pioneering on any surface. The BMW X Series. It takes character to rise above things. And character is what the BMW Individual Collection enables you to express with your BMW X5 and BMW X6, defining true luxury for yourself.

BMW M models.

Dynamic perfection. The exceptional has always exerted a powerful fascination. BMW Individual and the realisation of your personal standards add uniqueness and exclusive appeal to this fascination. The BMW Individual Collection is available for all BMW M models. So there is no need for compromises.

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