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Unique design begins with a blank page.

BMW has always been driven by a commitment to building the best automobiles. And yet, no BMW can satisfy all of our customers’ wishes. And in exceptional cases, even the BMW Individual Collection has its limits. To enable you to realise every one of your wishes and create a truly bespoke vehicle, BMW Individual Manufaktur is available. Whether it concerns the exterior or interior or the materials selection – with this service, you yourself become the designer and engineer of your vehicle. Once you’ve expressed your wishes, the specialists at BMW Individual Manufaktur will employ unmatched precision and craftsmanship to turn them into reality – provided they do not contravene safety considerations, brand-specific characteristics or legal requirements.

BMW Individual Manufaktur exteriors.

Very few automobile manufacturers are as adept as BMW at using dramatic shapes and a dynamic design language to generate suspense and excitement. Those who would like to enhance this effect further can rely on the options offered by BMW Individual Manufaktur. Select your favourite colour from a seemingly endless array of hues – from Phoenix Yellow to Purple Silk. The range includes even show-stopping bi-colour paint finishes. You can also enhance the individuality of your BMW with a coachline, masterfully rendered by hand. BMW Individual Manufaktur makes your imagination come true.

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Individuality is the sum of freedoms a person claims for themselves. What BMW Individual Manufaktur offers you in the interior is the kind of exquisitely subtle luxury that others may not even notice. Customisable features include personal colour selection to create impressive two-tone compositions, individual contrast stitching, and even unique accessories matching the chosen Merino leather. The premium ambience can be further enhanced by adding more leather in the interior. Furthermore, signets or monograms can be added to the head restraints and other elements, all realised at the customary BMW Individual Manufaktur level of premium craftsmanship.

Turning interior trims into expressions of individuality.

The interior trim surfaces in your BMW offer scope for unlimited creativity and BMW Individual Manufaktur craftsmanship. High-tech materials such as carbon-fibre, precious metals and many other bespoke choices – BMW Individual Manufaktur processes a vast range of materials with unsurpassed perfection. Even detailed inlay work, monograms and other types of ornamentation are realised with expert craftsmanship.


BMW Individual 7 Series Composition inspired by Steinway & Sons

Evocative of a piano keyboard, the colour scheme reflects the contrast between black and white. Fine details like the precisely embroidered
lyre motif emphasise the premium appeal.

BMW Individual Pearl Edition.

The BMW 6 Series Gran Coupé with the BMW Individual
Frozen White paintwork, inspired by the unique lustre
of the most beautiful pearls found in the Arabian Gulf.

M3 Frozen Silver Edition.

Just 100 of these exclusive M3 models were bought to the UK, featuring BMW Individual Frozen Silver paintwork for the first time, as well as a full carbon-fibre interior trim, two-tone Merino leather upholstery and chequered flag insignia.

M3 Frozen Silver Edition - Interior.

M5 M Performance Edition.

Produced exclusively for the UK, just 30 of these unique models were built, ten in each of BMW Individual Frozen Red, Frozen Blue and Frozen White. All featured a variety of unique BMW Individual elements, such as an Alcantara steering wheel, Dark Chrome exterior parts and contrast stitching designs.

M5 M Performance Edition - Interior.

In recent years, BMW Individual Manufaktur has time and again demonstrated its capabilities in collaborations with renowned brands, and in the creation of limited-edition or bespoke vehicles. Just as the resulting projects have underscored the BMW brand values, they have also expressed the uncompromising BMW Individual pursuit of aesthetic appeal, quality and exclusivity.
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