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CHARACTERISTICS.

Different characteristics. One common denominator: the distinctiveness of BMW.

A BMW is unmistakable from the first glance. Throughout the years, countless BMW design icons have defined and developed the identity of BMW cars. Each and every BMW model bears its own individual interpretation of these design icons, underlining its own independent character.

WHAT MAKES A BMW UNMISTAKABLE?

A short film about the shapes and forms of BMW.

Face

The front of a BMW displays unique features that make it incredibly distinctive; the kidney-shaped grille, the centrally positioned emblem and the twin headlights. The double-round headlights are slightly cut-off at the top, ensuring a focused view onto the road.
 

BMW 6 SERIES.

In the BMW 6 Series, the headlights sit slightly higher than the kidney grille and are marginally set back. This gives the impression of surging forward, emphasising the car’s sporting character.

BMW 3 SERIES.

The face of the BMW 3 Series Saloon reinterprets the iconic double-round headlights and kidney-shaped radiator grille.

BMW Z4.

The roadster-specific expression of the front of the BMW Z4 is signalled by the extremely long and wide bonnet and the low positioning of the kidney grille.

Kidney grille

The BMW kidney radiator grille is one of the most characteristic hallmarks of a BMW. It is front and centre of the car and is the source of all its contours. Whether sporty and flat or large and imposing, its design reflects the character of each vehicle.
 

BMW 6 SERIES.

In the BMW 6 Series, the low kidney grille provides a design link to the ‘shark nose’ of earlier BMW models, adding an extra dynamic to its appearance.

BMW 3 SERIES.

With their even design and solid frames, the openings of the kidney grille underline the sporting character of the BMW 3 Series Saloon.

BMW Z4.

The breadth and size of the Z4’s kidney grille is indicative of the air demanded by the powerful engines behind it. It provides them with the air they need to ‘breathe’.

Proportions

The proportions of a BMW reveal its dynamic potential: the extended bonnet, the long wheelbase and a set-back passenger compartment promise pure driving pleasure even when the vehicle is standing still.
 

BMW 6 SERIES.

The BMW 6 Series Coupé interprets typical BMW proportions as a combination of luxury and dynamics, its flowing forms creating an air of sensual sportiness.

BMW 3 SERIES.

Within the dynamic silhouette of the BMW 3 Series Saloon, precise contours move across taut surfaces, underlining its athletic orientation.

BMW Z4.

With a low driving position close to the rear axle, the proportions of the BMW Z4 offer a glimpse of what’s to come: a passionate driving experience.

Hofmeister kink

The Hofmeister kink is the term for the counter curve in the window outline at the base of the rear roof pillar. First introduced in 1961, it owes its name to Wilhelm Hofmeister, the head of BMW body design at the time, and since then has appeared on almost every BMW.
 

BMW 6 SERIES.

The Hofmeister kink draws attention to the rear-wheel drive typical of BMW. Its styling ranges from dynamically pointed – as in the BMW 6 Series Coupé – to upright.

BMW 3 SERIES.

The dynamic downward turn of the Hofmeister kink points to the muscular wheel arch of the BMW 3 Series, underlining the rear-wheel drive typical of BMW.

BMW Z4.

With the roof closed, the hardtop and Hofmeister kink underline the elegant appearance of the BMW Z4.

Crease line

Coming from the front, the characteristic crease line takes an exciting movement towards the rear of the vehicle and gives every BMW a suitably distinctive tapered shape. It divides the refined surfaces of the side, gives the vehicle a sense of movement and underlines its dynamic forward energy. In addition, the door handles are perfectly integrated into the crease line, further enhancing its effect.
 

BMW 6 SERIES.

In the BMW 6 Series Coupé, the crease originates from the chrome-coloured air vent, interacting with the sill line to form a dynamic ‘wedge’ shape.

BMW 3 SERIES.

In the BMW 3 Series, a double crease made of two opposing character lines shape the side of this vehicle. Together the lines sketch a dynamic ‘wedge’ shape.

BMW Z4.

The shoulder line curve forms a striking feature on the side of the BMW Z4, recalling the distinctive downward curves of the low doors on earlier roadsters.

Rear

Horizontal lines at the rear emphasise its width and create a low visual centre of gravity. The prominent, muscular wheel arches underline the dynamic character of the vehicle. The horizontal styling of the typical BMW lights not only ensures optimum recognition but also underlines the breadth of the rear and the strong sporting stance of the vehicle. 
 

BMW 6 SERIES.

With the BMW 6 Series, horizontal lines at the rear and muscular wheel arches emphasise the width in a sporting way and create a low optical centre of gravity.

BMW 3 SERIES.

Prominently horizontal contours and widely-separated L-shaped rear lights make the rear section of the BMW 3 Series Saloon broad and sporty.

BMW Z4.

The lines and surfaces on the front and side of the BMW Z4 flow together at the rear, giving the roadster a broad, sporty width.

Interior

The principle known as driver orientation is essential for the interior design of every BMW. All the controls and surfaces are directed towards the driver, allowing ease of operation for an unrivalled driving experience.
 

BMW 6 SERIES.

The interior of the BMW 6 Series was designed with the cockpit of a boat in mind. It cocoons the driver and conveys the vehicle’s sporty character.

BMW 3 SERIES.

The horizontal elements and flowing shapes inside the BMW 3 Series create a sensation of space and allow optimum access to all the key functions.

BMW Z4.

The interior of the BMW Z4 allows the cockpit to embrace the driver, inviting you to take control.

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