The Automotive Brand Contest is an international design competition for automobile brands initiated by the German Design Council.
The success of BMW in this competition is more than impressive: in 2011, the winners were SESTOSENSO by Paul Cocksedge, BMW 328 Homage and BMW 6 Series Coupé. In 2012, the prize went to the BMW i8 Concept Spyder (Design and Innovation of the Year), the BMW Zagato Coupé (image film), the BMW Design Studio Live (Event) and the design of BMW 3 Series Saloon and BMW 6 Series Gran Coupé. Furthermore, the BMW Design team was awarded the title, Team of the Year. In 2013, the honours were scooped by the BMW Z4, the BMW 3 Series Gran Turismo, the BMW M6 Gran Coupé and Ronan und Erwan Bouroullec’s QUIET MOTION installation.