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OWN THE MOMENT.

A NEW KIND OF LUXURY.

Find out how we keep reinventing ourselves.

THE BMW CONCEPT X7 iPERFORMANCE.

THE BMW CONCEPT 8 SERIES.

THE BMW M760Li xDRIVE.

INSPIRED BY UNIQUENESS.

The colours and materials of BMW Individual – that instantly identify the BMW M760Li xDrive as a luxurious statement of exclusivity – emphatically demonstrate the individual expression of personality. Allow yourself to be inspired by the rich variety of options and discover the art of BMW Individual.

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