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BMW i Mobility Services.

BMW i is not just about innovative electric and hybrid cars, it's also a sustainable mobility concept. We intelligently link cars and services to promote urban mobility.

To create and promote innovative mobility services, BMW Group founded BMW i Ventures - a venture capital firm based in New York City, which invests in companies from the mobility sector that have significant potential. The company benefits from access to the extensive resources of the BMW Group along with the speed and flexibility of a start-up. Our goal is to enter into long-term strategic partnerships that help BMW i customers benefit from the greatest possible flexibility in personal mobility.


DriveNow is the car sharing service of BMW, MINI, and SIXT. It’s a flexible way for people to hire cars when and where they need them. The concept is based on the motto “pick up anywhere, drop off anywhere”. Billing is per-minute, and fuel costs and parking charges for on-street public spaces is included. You can locate available cars using the app, website or get in one that you find on the street. Your customer card's NFC chip acts as the key to the entire fleet, or just open cars with your DriveNow App.
DriveNow is already available in London, Berlin, Hamburg, Munich, Cologne, Dusseldorf, Vienna and San Francisco. Further cities are being planned and the car portfolio is continually being expanded. Electric cars are an important part of the fleet.


Know everything that's going on in your city. MyCityWay is a free smartphone app for everyday use, designed to inspire you as an electronic travel guide. The app provides a wealth of information – from current traffic reports and pharmacy opening hours to the location of an cashpoint and even restaurant tips. MyCityWay finds your location and gives you customised information in real time. Depending on your level of familiarity with the city, you can switch between two options: Local and Newcomer, each offering tailor-made information.
MyCityWay is currently available for over 70 cities (including the UK) and is continually expanding to include more.


ParkatmyHouse was founded in London in 2006 and is expanding globally. An innovative online marketplace, it brings together owners of private parking spaces and people in search of parking. It creates an additional supply of parking by making privately-owned spaces available. It also shows electric vehicle charging stations available in a number of the private parking spaces in the Greater London area.
People looking for parking benefit from more affordable prices, while property owners can also earn a little extra: a win-win for all involved.  This was the second strategic investment by BMW i Ventures. 


ChargeNow from BMW i makes it easy and quick to locate and plug into a nationwide network of public charging stations.  The ChargeNow card is used to access the network and cashless charging.  The service also informs you of charge points' live availability.  All available charging stations in the ChargeNow network are displayed in the BMW i Navigation through BMW ConnectedDrive.
You will receive a detailed monthly statement of the individual charges billed and the corresponding costs.


Local public transport made easy. Embark offers you accurate, reliable, and interactive help to reach your destination. Regionally specific, step-by-step instructions and real time information about delays or train cancellations, for example, help you plan and make your journey with minimum fuss. The app is fully functional even without an Internet or mobile phone connection.
Embark is currently available in 12 important transport networks in the UK and the USA with others to follow. In London, Embark also incorporates the Cycle Hire scheme.


Life360 is an innovative smartphone app that connects you and your family in urban areas. Using location-based technology and check-in functionality, the current location of different family members is displayed on a map. Other functions include direct chat and navigation instructions to a location; there is also a panic button that can be used to call for help in an emergency.
The partnership between Life360 and BMW opens up new possibilities for innovative, location-specific and integrated mobility services. It supports and enriches the way families live in and experience cities. 
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