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Learn more about the benefits of BMW Ownership.

BMW Owner Exclusives.

BMW Owner Exclusives gives you the opportunity to enjoy offers and opportunities of interest to you, such as the opportunity to experience exclusive BMW content before anyone else. Being a BMW Owner also allows you to access special benefits at a range of prominent annual events, including the BMW PGA Championship and Goodwood Festival of Speed. 
Enjoying these privileges, and many more, is as easy as signing up or logging in to MyBMW. Simply click the button below to sign up and look forward to receiving more exclusive invitations and opportunities.
BMW Magazine From purchase of their vehicle, BMW Owners enjoy four complimentary editions of our bi-annual printed magazine, Driven. Driven features the latest news from BMW, alongside relevant and interesting articles from around the world.
MotorSport Vision Driving Experience Discount
Receive 10% discount on selected MSV driving experiences at some of the UK’s best race tracks, such as Brands Hatch and Oulton Park. Options include the BMW M3 Master experience, featuring up to 30 minutes’ driving time in the class-leading M3, with expert instruction and a high speed passenger ride.
BMW Emergency Service
BMW Emergency Service provides assistance for motoring emergencies, and comes with a comprehensive range of benefits, including car hire, roadside assistance, vehicle recovery and redelivery.
BMW PGA Championship
BMW Owners enjoy a number of exclusive benefits at the annual championship held on the prestigious Wentworth estate. This includes access to the BMW Owners’ Lounge where you can relax with a complimentary drink, and onsite parking, reserved solely for BMW Group vehicles.
BMW Service While You Fly
If you’re planning a flight, have a BMW Trained Technician fully service your car while you’re away. Just bring your BMW to one of our participating BMW Centres next time you fly from one of their surrounding airports.
For more information on these select offers, simply Sign up and Login to MyBMW, a personalised online area where you can view the latest BMW Owner Exclusives and save your bespoke BMW configurations.


BMW Summer Offers

With the mercury now rising and the days getting longer, let yourself be inspired by our range of accessories and services and make sure you’re perfectly equipped for your journeys this summer. Look forward to intelligent transport, luggage & interior solutions as well as a refresh for your air conditioning system – all are designed to make your summer of travel the most comfortable and enjoyable on record. And once you get to your destination, our range of BMW Bicycles and ride-on toys for children mean that the BMW experience needn’t end when the ignition is switched off.


The BMW DAB Digital Radio will be music to your ears.

Are you switched on to BMW DAB Digital Radio for a wider variety of radio stations and enhanced audio quality? If you listen to BBC Radio 5 Live or talkSPORT, for example, you will instantly appreciate the difference in clarity versus medium wave.
Everything works through your existing radio using a small aerial fitted discreetly to the inside of the windscreen and a wireless remote control that is positioned at your fingertips for all DAB radio command. All this for a one-off cost of just £299 – which includes installation, a three year warranty and endless hours of foottapping relaxation.
Your benefits:
  • Access to more radio stations – including digital only stations
  • Enhanced audio clarity
  • Three year warranty
And all for a fitted price of just £299.
Sound good? To find out more, please contact your local BMW Centre.
Suitable for BMW cars from 1998 production onwards with RDS text function (please check availability with your BMW Centre). To check coverage in your local area please click the link below. Excludes Channel Islands.

Screen aerial

A small aerial is fitted discreetly to the inside of your windscreen.

Wireless remote control

A wireless remote control is fitted to your dashboard in the position of your choice.
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