Team spirit. Readiness to experiment. Perfectionism. With one goal: to surpass the highest demands. Yours. Ours. And the road’s. There's nothing we won't do to achieve this. That's what BMW M stands for. Our unique products can be created here and here only. The choice is yours: BMW M models capture the thrill of motorsport and bring it to the open road. M Performance and M Sport models give you the means to turn your BMW into your athletic dream machine. Or are you looking for the fastest way to more driving pleasure and like pushing your limits? BMW Driver Training gets you fit for all the challenges the road holds for you.
Automobiles, victories, passion – these are the three ingredients that when mixed have been providing the thrust for BMW M over decades.
The MotoGP motorcycle world championship is one of the most professional and most popular racing series in the world, drawing crowds of dedicated fans to tracks and screens alike. As Official Car of MotoGP for the twelfth time, BMW M is responsible for the Safety Car fleet, which features different BMW M models. But the company's involvement doesn't stop there – alongside our VIP Shuttle fleet with BMW X5 and BMW X6 models, there is also the annual BMW M Award for the best driver in all qualifying sessions at the end of the season.