INDIVIDUALITY IS AN ART.
Individuality means having the ultimate aspirations: the ones you expect from yourself. BMW Individual not only provides you the means to fulfil these aspirations, but it gives you the opportunity to surpass them.
BMW Individual presents you with harmonious arrangements of gleaming paint and carefully selected materials selected by our experts and worked by master craftsmen so you can add them to your BMW. Select personal touches from a wide range of equipment details, ranging from exclusive BMW Individual Merino leather to beautiful interior trims and high-end audio systems. All details come together to form an automobile that has a character as unique as your own.
Interior and Exterior: Unstinting luxury.
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Please install and activate Flash.
You need the Adobe Flash Player in order to use some of the features of the BMW UK website. Please make sure that Flash is installed and activated. If you have not yet installed Flash, you can download it free of charge from the Adobe website.
Specially created colours and materials that appeal to senses and are designed to reflect your personal style. The changing tones of the paintwork, the sensuous texture of the leather, the intricate grain of the wood, the ingenuity of the technical innovations – detail adds to detail, and the final result is a composition compelling in its beauty and harmony. BMW Individual's paints reveal subtle shifts of tone that make them unique. Every surface glows with colours of fascinating intensity. Hand-picked, BMW Individual Merino leather's natural appeal comes from its suppleness and soft sheen. The interior's character is complemented by the warm tones of the fine wood trims and intricate interplay of patterns revealed in their grain. Or it is heightened by Piano Finish Black, producing gleaming surfaces that are proof of truly skilled workmanship as can only be found at master piano makers.