Cookies disabled Find out more
Cookies on the BMW UK website
We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on the BMW UK website. However, if you would like to, you can change your cookie settings at any time. You can find detailed information about how cookies are used on this website by clicking on ‘Find out more’. Find out more
Follow @bmwrugby on Twitter to keep up-to-date with all BMW Rugby news.

BMW is proud to be the Official Vehicle of England Rugby.

BMW Rugby - Driving the Ultimate Performance
BMW Rugby - Driving the Ultimate Performance
In September 2012, BMW and the RFU announced a ground-breaking four year partnership to help develop the next generation of English rugby talent through the BMW Performance Academy.  By supporting players from the age of 15 through the journey to the senior squad, BMW can help to shape the future of England Rugby.
The BMW Performance Academy identifies the key players of tomorrow, and supports their development today, to ensure the growth and sustainability of the national team.

The new BMW X5 - Bring on the competition.

BMW is a proud partner of England Rugby. To celebrate the RBS 6 Nations 2014, we created a film featuring our BMW Ambassadors Chris Robshaw, Joe Launchbury, Alex Corbisiero and Matt Kvesic, with the new BMW X5.

The BMW Performance Academy.

An initial pool of players will be selected by the RFU International Performance Development staff for the BMW Performance Academy from across the existing elite age-grade development programmes who have a chance of playing for England in the RWC in 2019.
Based on their considered potential to graduate to the elite England team, members of the BMW Performance Academy will receive tailored support to help them progress over the next 2 to 4 years.
The player, club and the RFU will work together to create an Individual Performance Plan (IPP which sits alongside and compliments the players club plan) to ensure that the bespoke skills, behaviours and physical qualities required for that particular individual are accelerated. The close relationship with the club in the development of this plan is very important to its success and a vital component to ensure a consistent approach.
BMW will facilitate the sharing of expertise and skills held by the array of BMW ambassadors, Olympians, TV personalities and industry leaders to impart knowledge to Academy members on a range of topics, for example London 2012 quadruple gold medal winner David Weir.

BMW Lounge at the RBS 6 Nations.

Lucky guests at the BMW Lounge, situated in the West Car Park at Twickenham Stadium, have the opportunity to soak up the match day atmosphere in comfort and style, as well as enjoy post-match BMW Brand Ambassador interviews and special guest appearances.

BMW Sweet Chariots.

The BMW Sweet Chariot
The BMW Sweet Chariot
Ten BMW Sweet Chariots carried fans home from Twickenham throughout the RBS 6 Nations. Watch the BMW Sweet Chariot video on the right hand side, starring the England U20 squad and a number of familiar faces.
Multimedia content activeMultimedia content inactive