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BMW is proud to be the Official Vehicle of England Rugby.

BMW Rugby - Driving the Ultimate Performance
BMW Rugby - Driving the Ultimate Performance

BMW Rugby - Driving the Ultimate Performance.

In September 2012, BMW and the RFU announced a ground-breaking four year partnership naming BMW as the Official Vehicle of England Rugby. This partnership will see a commitment to support various levels of the elite game through an integrated programme that will help to develop the future of England Rugby.
An integral element of this is developing the next generation of English rugby talent through the BMW Performance Academy.  By supporting players from the age of 15 through their journey to the senior squad, BMW can help to shape the future of England Rugby.
The BMW Performance Academy identifies the key players of tomorrow, and supports their development today, to ensure the growth and sustainability of the national team.

The BMW Performance Academy.

An initial pool of players will be selected by the RFU International Performance Development staff for the BMW Performance Academy, from across the existing elite age-grade development programmes, who have a chance of playing for England in the RWC in 2019.
Based on their considered potential to graduate to the elite England team, members of the BMW Performance Academy will receive tailored support to help them progress over the next 2 to 4 years.
The player, club and the RFU will work together to create an Individual Performance Plan (IPP) which sits alongside and complements the players club plan to ensure that the bespoke skills, behaviours and physical qualities required for that particular individual are accelerated. The close relationship with the club in the development of this plan is very important to its success and a vital component to ensure a consistent approach.
BMW will facilitate the sharing of expertise and skills held by the array of BMW Ambassadors, Olympians, TV personalities and industry leaders to impart knowledge to Academy members on a range of topics.

The BMW Lounge at the RBS 6 Nations and QBE Internationals.

The BMW Lounge at Twickenham is an exclusive and intimate environment, giving invited guests the opportunity to soak up the match day atmosphere in style. Situated in the West Fan Village, the Lounge features BMW Brand Ambassador interviews and special guest appearances.
The BMW Lounge is open to invited guests and competition winners. To have the chance to join us you can enter online at:

The BMW Sweet Chariot Studio.

The BMW Sweet Chariot
The BMW Sweet Chariot
The BMW Sweet Chariot studio gives fans at Twickenham the opportunity to show their support for the England Rugby Team by inviting them to film their own version of the iconic song, ‘Swing Low, Sweet Chariot.’ Guests who show their support will receive a photo as a memento for taking part. Participants will also have the chance to enter exclusive rugby competitions. A BMW Sweet Chariot is showcased next to the Studio, giving visitors the chance to get up close to the new BMW X5.

The BMW Sweet Chariot Fleet.

The BMW Sweet Chariots are a fleet of new BMW X5s. The Sweet Chariots embody the true spirit of England Rugby by proudly displaying the England Rugby Emblem.
As the Official Vehicle of England Rugby, BMW are offering visitors the chance to enter the Sweet Chariot competition, giving 15 guests the chance to win a lift home after the game by submitting their details online at before match day, or via Twitter on match day.
Watch the BMW Sweet Chariot video on the right hand side, starring the England U20 squad and a number of familiar faces.

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