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BMW. Proud Partner of England Rugby.

BMW is proud to be the Official Vehicle of England Rugby.

BMW Rugby - Driving the Ultimate Performance
BMW Rugby - Driving the Ultimate Performance
In September 2012, BMW and the RFU announced a ground-breaking four year partnership to help develop the next generation of English rugby talent through the BMW Performance Academy.  By supporting players from the age of 15 through the journey to the senior squad, BMW can help to shape the future of England Rugby.
The BMW Performance Academy identifies the key players of tomorrow, and supports their development today, to ensure the growth and sustainability of the national team.
Follow @bmwrugby on Twitter to keep up-to-date with all BMW Rugby news.

The new BMW X5 - Bring on the competition.

BMW is a proud partner of England Rugby. To celebrate the RBS 6 Nations 2014, we created a film featuring our BMW Ambassadors Chris Robshaw, Joe Launchbury, Alex Corbisiero and Matt Kvesic, with the new BMW X5.

The BMW Performance Academy.

The England Rugby coaches have selected more than 30 promising players from the RFU's elite age grade development programme (U16, U18 and U20), along with over-20s close to breaking into the senior squad, to be part of the BMW Performance Academy.
Based on their considered potential to graduate to the elite England team, members of the BMW Performance Academy receive tailored support to help them progress. The player, club coach and the RFU work together to create an Individual Development Plan (IDP) to ensure that the key skills required for that particular individual are specially developed. The close relationship with the club coach in the development of this plan is very important to its success and a vital component to ensure a consistent training approach.
BMW facilitate the sharing of expertise and skills held by the array of BMW ambassadors, Olympians, TV personalities and industry leaders to impart knowledge to Academy members on a range of topics. 

BMW Lounge at the RBS 6 Nations.

Lucky guests at the BMW Lounge, situated in the West Car Park at Twickenham Stadium, have the opportunity to soak up the match day atmosphere in comfort and style, as well as enjoy post-match BMW Brand Ambassador interviews and special guest appearances.

BMW Sweet Chariots.

The BMW Sweet Chariot
The BMW Sweet Chariot
Ten BMW Sweet Chariots carried fans home from Twickenham throughout the RBS 6 Nations. Watch the BMW Sweet Chariot video on the right hand side, starring the England U20 squad and a number of familiar faces.
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