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/ 27-Feb-2014

BMW i3 crowned UK Car of the Year 2014.

BMW i3 crowned UK Car of the Year 2014.
The BMW i3 has been honoured with the title of UK Car of the Year 2014, at the inaugural awards. It has also triumphed in the 'Supermini' category, while the BMW 5 Series came out on top in the 'Executive' car class. 
The UKCOTY Awards bring together judges from all corners of the UK, as well as from a wide variety of backgrounds, to make this the most complete judging panel of any motoring awards. The awards aim to provide an independent set of awards for the car industry, highlighting the best vehicles in the market in a range of categories for UK buyers. 27 journalists judged cars across 12 categories for the first UK Car of the Year awards.
Guy Bird, UKCOTY judge, said of the BMW i3: “‘Game-changing’ is such a cliché but that is what i3 is. From the eco-focused technology that underpins it, to the modern and functional design and material choices – including the most original production car interior this century – the i3 is far more than just a new car. Indeed, with its connected drive approach seeking to make links with other forms of transport and the surrounding infrastructure, rather than simply impose itself upon its environment, the i3 represents the start of a whole new way of thinking about getting from A to B.”
Uwe Dreher, BMW UK Marketing Director, commented on the win: “For the BMW i3 to be voted as the first ever UK Car of the Year is real testament to the years of research and development that have gone into making BMW’s first electric production car.  The BMW i3 has pushed the boundaries in every way from sustainable production, to its unique construction and revolutionary ownership proposition. The judging panel clearly recognise this and we are delighted to be given such an independent accolade.”
The new BMW i3 is the first model to launch within the BMW i range.  Two BMW i cars are confirmed for production, the fully-electric BMW i3 megacity vehicle and the plug-in hybrid BMW i8 sports car. The BMW i3 is BMW’s first fully-electric production car and is priced from £369 a month* or £25,680** OTR. First deliveries of the BMW i3 were made to customers in the UK in February 2014, meanwhile the BMW i8 will go on sale in the UK in 2014 priced at £99,845 OTR.
*Finance based on a 36 month Personal Lease agreements for models stated. Initial payment £2,995.00 inc VAT and contract mileage of 24,000 miles. Figures shown incorporate Government plug-in car grant.  Excess mileage and vehicle condition charges apply. Subject to status and available to over 18’s in the UK only (not the Channel Islands or Isle of Man). Retail customers only. Guarantees and indemnities may be required. Prices are correct at the time of going to print (July 2013) and are subject to change without notice. Lease is provided by BMW Financial Services, Europa House, Bartley Way, Hook, Hampshire RG27 9UF. Participating dealers only.
**With £5,000 OLEV Government grant.

/ 28-Jan-2014

Car buyers urged to Go Ultra Low in new marketing campaign.

Car buyers urged to Go Ultra Low in new marketing campaign.

·         Government and automotive industry launches campaign encouraging drivers to consider ultra low emission vehicles
·         Deputy Prime Minister urges drivers to ‘Go Ultra Low’
·         Campaign backing from BMW, Nissan, Renault, Toyota and Vauxhall
·       Government announces £8.8m of new charging infrastructure
·       Campaign website gives motorists everything they need to know about owning a ULEV 
The Deputy Prime Minister has joined with the UK automotive industry to launch ‘Go Ultra Low’, a 12-month campaign to help motorists understand the benefits, cost savings and capabilities of some of the most efficient, modern and technology-packed low emission vehicles on the market.
Backed by some of the world’s biggest players – BMW, Nissan, Renault, Toyota and Vauxhall - the new campaign will explain the benefits of this raft of new vehicles with information about their impressive range, their low running costs and just how easy they are to keep charged. provides a one stop shop for information about owning and running a vehicle; the makes and models available and infrastructure advice.
In the last three years alone, almost 20 electric and plug-in cars and vans have been launched as vehicle manufacturers invest in innovative new ways to cut or eliminate fuel costs and lower emissions. With the average driver clocking up less than 30 miles a day, the ‘Go Ultra Low’ campaign asks drivers: ‘What are you waiting for?’ when it comes to opting for a car with either zero tailpipe emissions, or less than 75g/km of CO2.
The collaborative campaign is the first of its kind, bringing together the Department for Transport, the Office for Low Emission Vehicles, SMMT and a group of leading car manufacturers; BMW, Nissan, Renault, Toyota and Vauxhall.
The Deputy Prime Minister, Nick Clegg, said: “These vehicles have multiple benefits - they drive down emissions, save money with extremely low running costs and create the kind of high-tech engineering and manufacturing jobs we want to see in British.”             
Mike Hawes, chief executive of the SMMT said; “This is a significant development as government and some of the country’s leading automotive brands pool resources to fund a campaign that will raise awareness of the benefits and capabilities of these new technologies. The ‘Go Ultra Low’ campaign will help the public understand how these new cars work and how they could be a perfect fit for their personal, business or fleet needs. Given the importance of running costs and environmental performance to new car buyers, we hope the campaign will encourage more people to consider going ultra low.”
As well as, the campaign will see national print advertising, a radio advertising campaign, celebrity ambassadors programme, online community campaigns and fleet partnerships through the course of 2014.
To coincide with the campaign launch, the Deputy Prime Minister outlined the government’s latest £8.8m investment in chargepoint infrastructure. It will include:
  • £5.5m for 140 new rapid chargepoints that can fully recharge an ULEV in 30 minutes – the time it takes to drink a cup of coffee at a service station. These will be in towns and on major roads where there has been a historic lack of chargepoints, creating a UK-wide network of around 500 rapid chargepoints.
  • £600,000 for 80 more chargepoints at train stations car parks, making it easier for commuters and other rail users to cut the environmental impact of their whole journey.
  • Grants of £2.7m awarded to public sector organisations to install over 450 chargepoints on their own estate for their staff, fleets and visitors. The public sector is seeking to lead by example by demonstrating commitment to ultra-low emission transport. The successful organisations include a central government department (MOD), two of the devolved administrations (Scotland and Northern Ireland), Defence Science and Technology Laboratory at Porton Down, a number of NHS trusts, two fire and rescue services (Devon & Somerset and London), a police force (Gloucestershire), and several local authorities.

The government has also committed to invest £5 million to introduce electric vehicles across the government, and wider public sector, fleets this year. 

The BMW i3 named ‘Green Car’ of the year at the What Car? Awards 2014. BMW Cars / 14-Jan-2014

The BMW i3 named ‘Green Car’ of the year at the What Car? Awards 2014.

The BMW i3 named ‘Green Car’ of the year at the What Car? Awards 2014.

The BMW i3 named ‘Green Car’ of the year at the What Car? Awards 2014

The BMW i3 Series has added another award to the display cabinet, having been crowned What Car? ‘Green Car’ 2014.
The BMW i3 has triumphed in a very competitive category, beating off stiff competition to take the title. Lauded for setting new standards, the judges praised the BMW i3 for its hot hatch pace and handling, thoughtful use of renewable energies and recycled materials as well its kerbside appeal, all helping to make it the most fun you can have in an electric car.
Chas Hallett, What Car? editor-in-chief, said: “The i3 proves that electric motoring needn't be pious. It suits the town roads where it will spend its life, but it offers fun and performance too.”
Continuing on from the success of the i3, the BMW 4 Series Coupé took home the accolade of What Car? ‘Best Coupé’ 2014. The BMW 4 Series Coupé takes over as top-dog in its inaugural year, having replaced the 3 Series Coupé.  Despite the tough opposition, the 435i Coupé was praised for its seductive looks, engaging drive and beautiful cabin leaving it to reign supreme, making it a car that drivers will be happy to get into and reluctant to get out of . 
Chas Hallett, What Car? editor-in-chief, said: “A coupé is a car that should make you feel special - and the BMW 435i will definitely do that.”
Both the BMW i3 and 4 Series Coupé are on sale now, priced from £25,680* OTR for a BMW i3 and £41,665 OTR for a BMW 435i M Sport.

Internships at BMW (UK) Ltd. BMW Group UK / 16-Nov-2013

Success is created by people, not departments. Find out more about Internships with BMW (UK) Ltd.

Internships at BMW (UK) Ltd.

Share your passions for accelerated results.
BMW (UK) Ltd is a subsidary of BMW AG and was formed in 1980 with a sales and marketing organisation based in Bracknell, Berkshire. BMW (UK) Ltd is responsible for importing BMW vehicles into the UK and supplying them for sale through its independant dealer network. BMW (UK) Ltd also has responsibilty for all national marketing, advertsing and aftersales activitites for the BMW and MINI brands in the UK and employs approx 500 employees. 

Bracknell Internships:
We currently have 21 internships in the following areas:
  • Finance
  • Lifestyle & Merchandise 
  • Logisitcs & Parts
  • Marketing Communications
  • Media Events 
  • Motorrad
  • Product Marketing & Product Communications
  • Technical Support Analyst

We are looking for the following attributes: 
  • Passion for the BMW brand and enthusiasm for cars and the automotive industry. 
  • Strong profficiency in Microsoft Office, including Excel and Access 
  • The successful student will be working towards an undergraduate degree programme on track to achieving at least a 2:1.
  • Excellent relationship building skills and a highly proffessional "client service orientation". 

Are you looking for an exciting challenge? Then join our team. 
To find out more detailed information, please visit If you have any queries plesae contact us at 

We look forward to recieving your application by 01 December 2013. 

BMW i Genius Launched. / 23-Sep-2013

BMW i Genius Launched. 

BMW i Genius Launched.

In a world-first, BMW is employing artificial intelligence to promote its ground-breaking new electric cars through an automated information service for UK customers.
‘BMW i Genius’ uses specially developed software to interact with potential customers in a live question and answer format that works on a mobile platform. Users simply text in a question relating to BMW i and the BMW i Genius system will instantly respond with a detailed and helpful answer. The adaptive system is capable of interpreting words, the context of those words and the sentiment behind each question in order to respond. Subsequent questions can be asked allowing an informative, real-time conversation.
The system was developed by London Brand Management, in a partnership facilitated by a business accelerator programme based in London’s Tech City called The Bakery and media agency Vizeum.
London Brand Management founder, 19-year-old Dmitry Aksenov, said: “We are delighted to have been chosen by BMW Group as a partner for the launch of this exciting and innovative electric vehicle. Like the BMW i3, our Artificial Intelligence software is truly groundbreaking and provides a unique channel for BMW and its customers to make better buying decisions by getting access to the right information at the right time in the right place.”
BMW Group UK Marketing Director Chris Brownridge said the company’s marketing approach for its electric cars is as innovative as the cars themselves.
“BMW i Genius is capable of understanding each question and responding accurately every time just as if you were talking to an expert from the company. The system operates around the clock allowing the consumer to ask any question relating to the i cars but without the hassle of having to pick up the phone or go into a dealership.“
To use the BMW i Genius service users need to text their question to the shortcode 84737. The artifical intelligence programme will then activate and generate a response regarding the BMW i3 or i8. Two BMW i cars are confirmed for production, the fully-electric BMW i3 megacity vehicle and the plug-in hybrid BMW i8 sports car. The BMW i3 is BMW’s first fully-electric production car and is due to go on sale in the UK in late 2013. Like the i8, the BMW i3 features an all-aluminium chassis combined with a passenger cell made entirely from carbon fibre reinforced plastic.
As well as the vehicles themselves, BMW i will encompass a range of premium services for mobility aimed at optimising the use of parking spaces, recharging infrastructure, ‘smart’ navigation systems, intermodal route planning and access to other BMW vehicles on an ‘on-demand’ basis.
BMW is the first premium vehicle manufacturer to offer such a comprehensive ownership package surrounding electric mobility.
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