BMW UK COOKIE POLICY.
Use of Cookies by BMW.
A cookie is a small text file that some websites store on your computer.
Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.
Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.
Disabling/Enabling all cookies.
You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all of the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
Disabling/Enabling specific cookies.
BMW Group are working to provide the ability for you to manage your cookies preferences within our website but this is currently under development. As an interim step below we have details all of the cookies set by our websites, their purpose and details of how to opt out where available.
The cookies details on this website are based on the International Chamber of Commerce guice for cookie categories; Strictly Necessary, Performance, Functionality or Targeting.
The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.
First Party Cookies |
Purpose |
Expiry date |
Category* |
|---|---|---|---|
|
bw
|
Delivers multimedia content according to the user's technical requirements.
|
Session
|
Functionality
|
|
mobile
|
This cookie will detect your mobile device to forward you to the appropriate App download page.
|
2 days
|
Strictly necessary
|
|
visitorID
|
This cookie provides tracking data and helps for personalisation.
|
4 years
|
Performance and targeting
|
|
personalDataSet
|
Filling in forms is facilitated by caching the data a user has already entered into a similar form on the BMW website. This cookie is used for the registration form for MyBMW and for contact requests (e.g. RFO, RFI).
|
Session
|
Functionality
|
|
SMSESSION
|
This session cookie tags the user with an ID while he is using the site so the web servers can respond to his actions (e.g. by delivering personalised information).
|
Session
|
Strictly necessary
|
|
LOGGEDIN
|
This session cookie is used when logging into MyBMW, so that he remains logged in while accessing different pages of the BMW website.
|
Session
|
Strictly necessary
|
|
JSESSIONID
|
This session cookie indicates that you are actively using the site. This indicates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.
|
Session
|
Strictly necessary
|
|
CookieDisclaimer
|
This cookie is used to record if an user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one, it will be deleted for cookie changes.
|
Permanent
|
Strictly necessary
|
|
usy46gabsosd
|
These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions, of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
|
Session
|
Performance
|
|
bmwcsaDBID
bmwcsauvt
|
These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions, of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
|
5 years
|
Performance
|
Third Party Cookies |
Purpose |
Expiry date |
Category* |
|---|---|---|---|
|
st_input
|
System Webanalytics, Speedtrap Tracking and Clustermanagement - keeps users on the same active load balancer (ALB) during the session.
|
Session
|
Performance
|
|
Google+ Plugin
|
Transmission of data for "Google+" plugin.
|
Session
|
Targeting/Advertising
|
|
Facebook Plugin
|
Transmission of data for "Like" plugin.
|
Session
|
Targeting/Advertising
|
|
WT_FPC
|
These third party cookies are used to perform WebTrends tracking services.
|
Session
|
Targeting/Advertising
|
*Categories:
Strictly Necessary: These cookies are essential to ensure that the user can navigate and use special features of the site, such as accessing secured areas of a page. Without these essential parts of the website cookies can not be used. Persistent cookies are normally not used this category, unless they are really required.
Performance: These cookies allow the website, to save user preferences, such as language settings. It also allows the user an improved, more personal use of the Website. "Functionality cookies" may include cookies providing a service which the user has requested. These cookies can not track the user's activities on other websites.
Functionality: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously.
Targeting and Advertising-Cookies: These cookies are used to display ads that are relevant for the user and his interests. These cookies can also be used to save and measure the effectiveness of an advertising campaign, which the user got in touch with during visiting particular webpages. Thus gives the possibility for the communication with potential advertisers.
Sharing tools
The BMW Group web pages contain embedded 'share' buttons to enable users of the site to share content with friends through social networks, such as Facebook and Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.