BMW UK COOKIE POLICY.

Use of Cookies by BMW.

A cookie is a small text file that some websites store on your computer.

Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.

Disabling/Enabling all cookies.

You can accept or decline cookies by modifying the settings in your browser.  However, you will not be able to use all of the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

Disabling/Enabling specific cookies.

BMW Group are working to provide the ability for you to manage your cookies preferences within our website but this is currently under development.  As an interim step below we have detailed all of the cookies set by our websites, their purpose and details of how to opt out where available.
The cookies details on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly Necessary, Performance, Functionality or Targeting.
The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.

First Party Cookies

Purpose

Expiry date

Category*

bw
Delivers multimedia content according to the user's technical requirements.
Session
Functionality 
mobile
This cookie will detect your mobile device to forward you to the appropriate App download page.
2 days
Strictly necessary
visitorID
This cookie provides tracking data and helps with personalisation.
4 years
Performance and targeting
personalDataSet
Filling in forms is facilitated by caching the data a user has already entered into a similar form on the BMW website. This cookie is used for the registration form for MyBMW and for contact requests (e.g. brochure and test drive requests).
Session
Functionality
SMSESSION
This session cookie tags the user with an ID while he/she is using the site so the web servers can respond to his/her actions (e.g. by delivering personalised information).
Session
Strictly necessary
LOGGEDIN
This session cookie is used when logging into MyBMW, so that he/she remains logged in while accessing different pages of the BMW website.
Session
Strictly necessary
JSESSIONID
This session cookie indicates that you are actively using the site. This indicates, at any given time, how many users are visiting the site. This cookie is deleted when you close your browser.
Session
Strictly necessary
CookieDisclaimer
This cookie is used to record if a user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one, it will be deleted for cookie changes.
Permanent
Strictly necessary
usy46gabsosd
These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Session
Performance
bmwcsaDBID
bmwcsauvt
These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions, of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
5 years
Performance

Third Party Cookies

Purpose

Expiry date

Category*

st_input
System Webanalytics, Speedtrap Tracking and Clustermanagement - keeps users on the same active load  balancer (ALB)  during the session.
Session
Performance
Google+ Plugin
Transmission of data for "Google+" plugin.
Session
Targeting/Advertising
Facebook Plugin
Transmission of data for "Like" plugin.
Session
Targeting/Advertising
WT_FPC 
These third party cookies are used to perform WebTrends tracking services.
Session
Targeting/Advertising
anox_BMWi_0
Contains a value of how many chat icons have been declined controlling how many intuitive icons seen in a customer journey.  Limiited to one per day.
24 hours
Functionality
anox_history
Contains the customer history across BMW i pages for live chat.
24 hours
Functionality
*Categories:
Strictly Necessary: These cookies are essential to ensure that the user can navigate and use special features of the site, such as accessing secured areas of a page. Without these essential parts of the website cookies can not be used. Persistent cookies are normally not used this category, unless they are really required.
Performance: These cookies allow the website, to save user preferences, such as language settings. It also allows the user an improved, more personal use of the Website. "Functionality cookies" may include cookies providing a service which the user has requested. These cookies can not track the user's activities on other websites.
Functionality: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously.
Targeting and Advertising-Cookies: These cookies are used to display ads that are relevant for the user and his interests. These cookies can also be used to save and measure the effectiveness of an advertising campaign, which the user got in touch with during visiting particular webpages. Thus gives the possibility for communication with potential advertisers.

Sharing tools

The BMW Group web pages contain embedded 'share' buttons to enable users of the site to share content with friends through social networks, such as Facebook and Twitter.  These sites may set a cookie when you are logged in to their service.  The BMW Group does not control the setting of cookies from these websites.  Please check the third-party websites for more information about their cookies and how to manage them.
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