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BMW UK COOKIE POLICY.

What is a Cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website from the same device, the cookie and the information in it are either sent back to the originating website (first-party cookies) or to another website to which it belongs (third-party cookies). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Your cookie settings on this website.

Cookies on this website that do not require approval.

Cookies that are essential, also known as ‘strictly necessary’ cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by BMW and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which corresponds to the data volume which your current Internet connection can handle. Another example of what these cookies do is facilitate a switch from http to https when you change pages, so that the security of data transmitted is maintained. Furthermore, a cookie of this kind is used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be disabled using the features of this website. You can however completely disable cookies in your browser at any time.

Examples of cookies that do not require consent / List of cookies that do not require consent

First Party Cookies

Purpose

Expiry Date

Category*

*FSComponent
This cookie is used for caching data in the My BMW registration form and the various contact forms (e.g. brochure and test drive requests). Caching the data that a user has already entered in a similar form on the website will make it easier to fill in forms.
Session
backToDealer
This cookie is needed to allow the anonymous user to immediately retrieve a previously visited BMW dealer site when navigating between various BMW sites.
Session
baoManualDisclaimer
This cookie stores information stating that a warning notice required on the website for legal reasons has already been marked as ‘read’ by the anonymous user in question.
Session
bmwcsaCDID
The tracking tool on this website is for the statistical evaluation of data and uses cookies for this purpose. The data is collected anonymously and provides parameters such as the number of visitors, clicking behaviour and the average time website users spend actively browsing a particular page. Referrer URLs are also used to statistically evaluate the number of users who come to our website via partner websites. This is done to provide an understanding of which of our in-house marketing campaigns have sparked an interest in our website.
Session
bmwcsaCDuvt
See bmwcsaCDID cookie.
31 days
bmwcsaDBID
See bmwcsaCDID cookie.
5 years
Performance
bmwcsakey
See bmwcsaCDID cookie.
Session
bmwcsaP3P
See bmwcsaCDID cookie.
20 years
bmwcsaP4P
See bmwcsaCDID cookie.
20 years
bmwcsaSF
See bmwcsaCDID cookie.
Session
bmwcsauvt
See bmwcsaCDID cookie.
31 days
Performance
bmwWorkflowHash
This cookie stores anonymous information that guarantees secure data transfer like that needed, for instance, when switching between http und https pages or reloading the website.
Session
bw
By storing anonymous information on a specific technical requirement, this cookie makes it possible to display website content based on the data capacity of the user’s Internet connection.
Session
Functionality
configsSortBy
This cookie stores the last viewing mode selected by the user for the saved vehicle configurations when logged in to ‘My BMWֺ’.
Session
consentCookie
This cookie is needed to store information on whether the user has granted their consent to the use of cookies requiring approval on this website.
1 year
cookieDisclaimer
This cookie is needed to store information on whether the user has granted their consent to the use of cookies requiring approval on this website.
1 year
Strictly necessary
espBasket
This cookie is needed to preserve all the information on the configured vehicle relevant for the shopping basket when navigating around various pages.
Session
JSESSIONID
This cookie makes it possible to switch between various pages while a vehicle is being configured by the anonymous user and saves the technical information that has already been entered in relation to the configuration.

Session
Strictly necessary
languageCookie
This cookie stores the language selected by the anonymous user and displays content in the chosen language when they next visit the website without the need to ask again.

1 year
LOGGEDIN
This cookie is used when a user logs in to their ‘My BMW’ account to ensure that the anonymised user remains logged in when switching between different pages on the website.
2 hours
Strictly necessary
component ID 
(the cookie name is the component ID) 
This cookie stores information on which website navigation tab the anonymised user has opened, thereby ensuring that the previously selected tab is displayed again when the page is reopened within the same session.
Session
sessionDisclaimer
This cookie stores information stating that a warning notice required on the website for legal reasons has already been shown to the anonymous user in question.
Session
SMSESSION
This cookie stores information that is indispensable for ensuring continued security of the process flow when using the website. One example of information stored is the unique value of the Core Server to guarantee the https security standard for the duration of a user’s visit once they have logged in to their My BMW Account.
2 hours
Strictly necessary
usy46gabsosd
See bmwcsaCDID cookie.
Session
Performance
vehiclesSortBy
This cookie stores the last viewing mode selected by the user for their own saved vehicle when they are logged in to ‘My BMWֺ’.
Session
vinToolUnsavedVehicles
This cookie stores the VIN number of a vehicle entered by the user, thereby ensuring that the vehicle can be conveniently displayed without the user having to re-enter the VIN number within the same session when switching between various pages.
Session
visitorid
See bmwcsaCDID cookie.
4 years
Performance and Marketing
vtz47gabsosd 
See bmwcsaCDID cookie.
Session
GOOGLE + PLUGIN COOKIES
This cookie makes it possible to send data to Google+. Further information on the use of cookies and how they can be handled is available on the Google + website.
Session
Marketing
FACEBOOK PLUGIN COOKIES
This cookie makes it possible to send data to Facebook. Further information on the use of cookies and how they can be handled is available on the Facebook website.
Session
Marketing
WT_FPC 
We integrate the Denkwerk Player in our website. 
Session
Marketing

Psyma_participation
These third party cookies assist the frequency with which the Psyma self completion survey appears. The cookies prevent visitors from being repeatedly invited to provide feedback. The cookie does not contain any data from the survey, a reference to the individual visitor is not possible.
Psyma_launched
These third party cookies assist the frequency with which the Psyma self completion survey appears. The cookies prevent visitors from being repeatedly invited to provide feedback. The cookie does not contain any data from the survey, a reference to the individual visitor is not possible.
DoubleClick

These cookies record the time and date a specific page was viewed online. It can also supply various details relating to the user such as IP address, referring sites and browser information.
K2C-anox_BMWi_0 
This cookie contains a value of how many icons you have declined, this controls how many intuitive icons you see in your customer journey, currently the limit is 1 per day.
1 day
K2C- anox_history 
This cookie contains the customer history of pages on the BMWi site where the K2C script is installed. This cookie is deprecated and will be replaced by events in the latest version.
1 day

First-party cookies on this website that require consent

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website, do nevertheless fulfill important functions. Without these cookies, features that enable our website to be used easily, such as pre-completed forms, will no longer be available. Settings you make, such as language choices, will no longer be saved, so you will be asked about them every time you change pages. As well as that, we will no longer have a way of presenting offers to you that are tailored to you personally.

You have disabled first-party cookies that require consent. You have enabled first-party cookies that require consent. Unfortunately this function is unavailable as cookies are deactivated in your browser settings.

The use on this website of third-party cookies that require consent

BMW has integrated content belonging to third parties on this website. An example of this is the incorporation of Facebook services and YouTube videos. These third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please visit the websites belonging to those third-party providers if you need more information about how they use cookies. If you have decided not to provide your consent to the use of cookies that require it, or if you have revoked that consent, then you will only be provided with website features whose use does not require such cookies. Areas of the website that can potentially incorporate content from third parties, and which therefore place third-party cookies, will not be available to you if that is the case. You will be informed accordingly. If this happens and you do decide that you want to use that website content, then you will be able to, provided you give your consent to the use of cookies that require it. To do that, please activate the feature on our website that is provided for that purpose. If you do not want to accept cookies at all, then you can also configure that in your browser.

You have declined third-party cookies. You have approved the use of third-party cookies. Unfortunately this function is unavailable as cookies are deactivated in your browser settings.
You have revoked your consent to the use of third-party cookies. Please note that such cookies may have been stored on your terminal device before you did this. For technical reasons we cannot delete these cookies, but your browser will allow you to delete them yourself in its privacy settings.
* Categories of Cookies
Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

Strictly necessary cookies
are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies
gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore anonymous. These cookies are used exclusively to improve the performance of the website, and with it the user experience.

Functional cookies
enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies
are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.
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