We are proud to be the Official Automotive Partner to the London 2012 Olympic and Paralympic Games. As a domestic sponsor, Sustainability Partner and Supporting Partner of the Olympic Torch Relay, it is our role to provide a diverse fleet of vehicles below the required CO2 emissions target of 120g/km which meets the challenging operational requirements of the Games. London 2012 will be a once-in-a-lifetime opportunity and we are honoured to play a significant role in this moment in history.
As the automotive sector leader in the Dow Jones Sustainability Indexes for the seventh consecutive year, our sustainability credentials recommend us as the natural Official Automotive and Sustainability Partner for London 2012. Sustainability is embedded into everything we do - from our class-leading product range to our manufacturing operations. Even back in 1972, we supplied our first electric vehicle to escort the Munich Olympic marathon. Now, 40 years later, with our fleet of sustainable vehicles, we will support the London Organising Committee of the Olympic and Paralympic Games (LOCOG) in their objective to stage the 'most sustainable Games' ever.
Our EfficientDynamics strategy has a natural affinity to the requirements for elite athletic performance - and drives our sponsorship of the BMW London 2012 Performance Team. Delivering maximum performance with minimum effort is what every athlete needs to succeed. This ethos is also at the heart of BMW EfficientDynamics - a range of technologies designed to reduce fuel consumption and emissions without compromising performance.
It is not only a deep-seated commitment to technical innovation which makes us a natural partner to the Games but also our contribution to the UK automotive sector and economy. As a major manufacturer, investor, employer and custodian of the two truly iconic British brands MINI and Rolls-Royce, it's particularly fitting that BMW Group UK has been chosen as the Official Automotive Partner to the first Games to take place in the UK since 1948.
First BMW handed to the Organising Committee of London 2012 was a bicycle.
BMW 5 Series ActiveHybrid are part of the fleet.