A high-performance, luxury car created for the most demanding of driving enthusiasts is rich enough reward for many. There are, however, motorists with even more exacting requirements. For these people, there's BMW Individual: a range of choices that allows the owner to define precisely his or her own space and achieve the highest degree of exclusivity - and there's nothing more exclusive than a genuine one-off. The materials, the finishes, innovations and the application of technology are highly selective and carefully considered. Only the best will do because the customers who choose BMW Individual will accept only the best.

For more information about BMW Individual please speak to your local BMW Dealer who will be able to advise you further.