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16/01/2012
Donald relishing return to the scene of his 'Crowning Glory'
13/01/2012
BMW and MotorSport Vision extend partnership
12/01/2012
WhatCar? Car of the Year Award 2012 Winner.
04/10/2011
Two millionth BMW sold is a BMW 5 Series Gran Turismo
06/09/2011
BMW develops Origins Film Season with Picturehouse Cinemas
Making of...The Story of Joy
15/10/2009
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From this word a company has been built that is totally independent and committed to just one thing – the driver. We don’t just build cars we create emotions. We are guardians of enthusiasm, fascination and goosebumps. We compose new forms of joy for which there are no words to describe. We are sheer driving pleasure.
While others appreciate passion, we inspire it. Innovation is our backbone that enables us to function, but joy is our heart that fuels our passion. And this will never change. We make Joy more intelligent. We drive it, analyse it and continue to redesign it – more efficiently and more dynamically. We give you the keys to discover ever-growing and evolving Joy. And while others try to promise you everything we promise you just one thing. The greatest and most human feeling of all. Joy. That is what drives us. That is what moves us.
Joy is BMW.
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